Yahoo wants big money for its search business

Yahoo CEO Carol Bartz talked about Yahoo at the All Things Digital conference according to eWeek. Bartz told Kara Swisher that Yahoo might sell its search operations to Microsoft. The catch of course is the same thing that kept former Yahoo CEO Jerry Yang from taking Microsoft's purchase offer -- money.

Bartz says that for Microsoft to buy Yahoo's search operations or the entire company would be possible, but the purchase would take "boatloads" of money.

Bartz told Swisher, "[Yahoo would sell to Microsoft] if there’s boatloads of money and the right technology involved."

Microsoft and Yahoo are both not commenting on any negotiations between the two companies for a search deal, but it is widely understood that talks between the two firms are ongoing. Bartz also talked about accepting the position of CEO when Yang first approached her.

Bartz says that she first turned Yang down. Yang later offered her the job again and provider her with a hand drawn organization chart with arrows everywhere. Bartz says that the chart looked like a Dilbert cartoon and needed structure so she took the job.

Bartz said, "He [Yang] drew arrows everywhere. It looked like a Dilbert cartoon. It needed some structure, and I'm actually quite good at that … so I took the job."

EWeek reports that some rumblings within the industry have a potential deal between Yahoo and Microsoft having Microsoft take charge of Yahoo's search and advertising business and Yahoo running the collective display advertising business. The only public comment made by Bartz on the negotiations is that they are being conducted privately.

Even with the talks between the two search firms reported to be ongoing, neither company is sitting and waiting for a resolution through a possible purchase. Microsoft will launch a new search engine this week code named Kumo and rumored to launch with the name Bing. Yahoo is also hard at work unveiling new technologies to improve its user experience.

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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