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HDTV sales continue to rack up, even in a sluggish economy

Even though many consumer markets have struggled the past few months, market research indicates the high-definition TV market continues to thrive, with Q1 sales numbers increasing 17 percent up to 7.8 million units sold.

"Amid the current economic downturn, a new wave of cocooning has hit, with recession-wary U.S. consumers eschewing travel, staying home and watching their televisions,” said Joe Abelson, iSuppli VP of displays.  “However, they still are finding enough money to buy new flat-panel sets that offer superior pictures and larger sizes.”

Many consumers are targeting cheaper TVs made by value brands, with HDTV adoption rates expected to continue to increase.  Around 70 percent of all TV purchases were valued at $1,000 or less, a seven percent increase from the same time in 2008.    

"Despite the current economic climate, HD is on course to becoming the benchmark in television viewing," Nielsen researchers said.  "As prices of HDTVs continue to fall and circumstances such as the Digital Television Transition create opportunities to further promote HD sets and services, HDTV will gain a greater foothold in U.S. television homes."

Research published at the end of last year by Nielsen indicated HDTV penetration was the highest in Washington D.C., Boston and New York City, with sporting events from the NFL and NBA still the most popular HDTV programs.  At the end of last year, 23.2 percent -- around 26 million U.S. homes -- had at least one HDTV.

An increasing number of content providers are rolling out HD channels, with at least one channel, HDNet, designed specifically to handle a variety of sports programming and other content available in HD only.

Furthermore, standalone Blu-ray player sales also increased due to falling prices of the players, movies and HDTVs, the NPD Group said in a statement published a few weeks ago.  A living room with a Blu-ray player and HDTV is a combination expected to help get consumers to watch more movies and HD content while avoiding other leisure activities.



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No Surprise to Me
By oab on 5/28/2009 8:18:26 AM , Rating: 2
A major consumer electronics retailer where I live (2001 Audio Video) has said on television interviews that every time a recession hits their business goes through the roof.

They say that people still buy luxuries, and a big TV is a better value than a vacation to the Bahamas.




RE: No Surprise to Me
By mdogs444 on 5/28/2009 8:26:30 AM , Rating: 2
quote:
They say that people still buy luxuries, and a big TV is a better value than a vacation to the Bahamas.

Well I can't say that I enjoy sitting on my couch watching Rescue Me more than sitting on the beach, watching girls in bikinis, and drinking till I pass out...

But I can say that a television is one of those consumer electronics that people use on a daily basis and plan on having for many years to come. When they find themselves staying home more and are spending money on something that they don't plan on buying again for 5-10 years, perhaps a TV is just one of those items.


RE: No Surprise to Me
By crystal clear on 5/28/2009 9:27:39 AM , Rating: 2
"perhaps a HDTV etc is just one of those items" that falls under the catergory-If you have one then so must I ...

The "All Things Digital" fever spreads like the flu.

Anyway not worth investing NOW in stock exchange/ portfiolos/funds/etc might as well spend it & enjoy it, rather than to live with that constant fear of losing it.

You save for tomorrow...but when you are not sure if tomorrow your banks are still around or gone bust or your fund manager (like Madoff) swindled you & your money is gone.

Then you prefer to put your money to better use like
"All Things Digital".


RE: No Surprise to Me
By grandpope on 5/28/2009 11:48:08 AM , Rating: 2
quote:
Well I can't say that I enjoy sitting on my couch watching Rescue Me more than sitting on the beach, watching girls in bikinis, and drinking till I pass out...


Nobody said you had to watch Rescue Me. Rent a copy of Girls Gone Wild, pour sand all over your couch, and let the binge drinking begin!


RE: No Surprise to Me
By Mitch101 on 5/28/2009 8:54:13 AM , Rating: 3
In a recession people tend to stay at home more than go out and TV being the usual entertainment outlet this is kind of understandable. Invest where your going to be spending the majority of your time.

A second reason would be people thinking they need a new TV because of Analog signal being shut down.

Im sure places like Best Buy and other TV sales places arent misguiding people into buying a new TV instead of getting the converter boxes or telling people they dont need them if they have a digital cable box or direct tv etc. /sarcasm off


"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook











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