Print 38 comment(s) - last by alphadog.. on May 28 at 11:23 PM

The 2010 Toyota Prius (pictured here) and the 2010 Honda Insight are proving to be sales hits in the U.S. and Japan, giving their companies a boost and driving away from less efficient competitors.
The Toyota Prius begins to show its sales potential

While the auto industry as a whole has struggled, Honda and Toyota have been experiencing new international success, thanks to their new 2010 Insight and Prius hybrid vehicles.  With a healthy profit margin of $3,100 per vehicle, these lean, clean, green small cars are selling out and acting as a bailout for their respective companies, while other models and competitors languish.

In Japan, Honda's Insight already became the first hybrid vehicle to top overall sales charts.  Now Toyota's Prius has a success story of its own on its hands. 

Earlier this year Toyota, battered by the economic downturn had to stop production and assembly at many of its plants in an effort to reduce output and lower inventories.  However, thanks to the better than expected demand for the Prius, thanks in part to rising summer gas prices, Toyota is putting these plants back in full-time action.

States Toyota spokesman Paul Nolasco, "We are considering steps to increase production to meet demand."

Both in Japan and in many states in the U.S., consumers get tax breaks for purchasing fuel-efficient hybrid vehicles, making them a smart buy when coupled with higher gas prices.  Additional tax break measures which should sweeten the deal even more are on the books in both Japan and the U.S.

Reportedly, Toyota initially planned to internationally produce 42,000 to 43,000 vehicles per month, but has since raised its plans to 50,000 vehicles per month.  Toyota says it has received at least 80,000 orders for the third-generation Prius, but declined to comment on reports that orders have since soared to 110,000 units.  It is obvious, though, that in this bleak auto economy these well-designed hybrids are a rare bright spot.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Spuke on 5/27/2009 5:36:44 PM , Rating: 3
Not bad, though that does fall a bit shy of the 50,000 units per month mark.
Those numbers are just US sales not worldwide sales. The Prius sales are worldwide sales. You guys need to compare worldwide to worldwide.

By Spuke on 5/27/2009 5:37:25 PM , Rating: 2
Argh!!!! 50k units per month is worldwide. The 500k truck sales are US only sales.

By Alexstarfire on 5/27/2009 10:44:30 PM , Rating: 1
While true do you really think that many countries are going to import Ford and GM over Honda and Toyota? Even if talking about trucks.

By Sunrise089 on 5/28/2009 12:52:49 AM , Rating: 3
Right, I know I see all kind of Honda and Toyotas in the UK (for example). They've probably never heard of Fords there ;)

By Alexstarfire on 5/28/2009 4:08:23 AM , Rating: 1
I'm not sure if that was sarcasm, but if it was you can very kindly kiss my ass. That's not what I was saying at all and you know it.

By Spuke on 5/28/2009 12:16:23 PM , Rating: 2
They've probably never heard of Fords there ;)
Anecdotal. I've seen tons of Fords in the UK.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki