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Screenshots of Kumo leaked earlier this year reveal a search engine similar to Google/Yahoo with more related search features.  (Source: BusinessInsider)
Search engine reportedly will receive another odd name, be subject of major advertising push

Microsoft stole headlines early this year when screenshots of its new Kumo search engine were leaked.  The engine looked to reinvent the search engine wheel, while sporting a quirky name to boot.  However, as it nears launch, it now looks that Microsoft may cast the Kumo name aside and throw another equally bizarre name in its place as it prepares to launch the new engine.  Welcome to Microsoft Bing.

Reports indicate that Microsoft will rename Kumo to a finalized brand name Bing.  In order to promote Bing, Microsoft reportedly is planning an $80M to $100M USD online, TV, print, and radio advertising push, according to AdAge.  As AdAge points out, that total would be more than Google's entire 2008 advertising budget of $25M USD.

Inspired by the success of its "Laptop Hunter" commercials against competitor Apple, Microsoft is hoping that a similar push might convince users to forsake Google and take up Bing.  However, the new ads will reportedly not name any competitors -- not Google, Yahoo, or even 

Rather, they will state to users that "today's search engines" aren't good enough.  Microsoft cites its studies which indicate that 42 percent of searches have to be refined, while 25 percent of post-search clicks result in the user hitting the back button to return to the search page.

As with Kumo, Bing will add "related categories" to the search experience in hopes of having the user find their final desired search easier.  For example, a search for Dave Matthews Band might yield "lyrics", "biography", or "albums" as suggested modifiers.

While the idea is certainly creative, some critics say it won't be enough to beat Google and smaller player Yahoo.  Google has already launched similar tools and Yahoo looks to launch similar ones within a couple months.  However, when it comes to Kumo/Bing, no one really knows quite how well it will do as Microsoft has been extremely secretive about the engine -- few outside its CEO and the engine's designers have seen it.

Microsoft CEO Steve Ballmer will reportedly introduce Bing officially at the D: All Things Digital conference, which will run from May 26 to May 28.  He will try to convince users to stop "Googling" and start "Binging."

He and his company face a tough road ahead, though, in the search business.  While very successful in the operating system, office software, and video game businesses, Microsoft has struggled in the search market, unable to generate significant search market share.  Last year saw the drama of Microsoft courting Yahoo and subsequently committing to a half-hearted takeover attempt, which it hoped would lead to a combined competitor capable of challenging Google.  Ultimately the deal unraveled and Microsoft was forced to go its own way, creating Kumo/Bing. 

If the site succeeds it will likely be billed as brilliant move from Microsoft, but if it fails to do so it will merely join the failed pursuit of Yahoo and other highlights in Microsoft's long history of struggles in the search business.

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A toaster goes bing...
By oab on 5/26/2009 9:52:26 AM , Rating: 2
I can kind-of see why they choose 'bing', it sounds like that 'ah-ha' moment in a cartoon when that lightbulb flashes on over the characters head, but it is a really stupid name. Google is also a stupid name, so is yahoo, those are both bad names for search products that were good enough/stuck around enough to be memorable.

The only way I can see people using a new search engine is if they cannot easily find what they want on their default (google or yahoo), they will try a new one. The problem for them is .... for the past 10 years, I've always found what I wanted on Google. Except for maybe back in the ye-olde days I might have tried yahoo first, and then switched to google (or maybe hotbox, metacrawler, altavista, lycos, northernlight, etc.), I don't recall using a engine other than Google.

RE: A toaster goes bing...
By Spivonious on 5/26/2009 10:02:12 AM , Rating: 1
I used to always use Altavista, but then Google came out and the results were (and are) just better. I almost always get what I'm looking for in the top 3 results. Live search has gotten a lot better in the past few months, but it still has the occasional hiccup.

RE: A toaster goes bing...
By just4U on 5/26/2009 10:11:42 AM , Rating: 2
I normally use Microsoft Live. But if I can't find what I want there then I switch to Google. Between the two I think that they are the best but mmm I do agree with others that Google is a ahead with their search engine.

RE: A toaster goes bing...
By Mitch101 on 5/27/2009 9:54:06 AM , Rating: 2
As a web admin I have to say AltaVista is making a small comeback. A few years ago it barely registered but now its got a small slice of the pie. It will never come back to what it was a long time ago but its still a good search engine.

RE: A toaster goes bing...
By Bender 123 on 5/26/2009 10:11:52 AM , Rating: 5
I thought the general term was "ding", like a bell, when you have the ah-ha moment...

When I hear "bing", I think:
1. Cherries
2. Crosby and Christmas music
3. Bada-Bing

RE: A toaster goes bing...
By marvdmartian on 5/26/2009 10:23:12 AM , Rating: 2
Funny, when I hear "ding", it brings the Christmas time Burger King video to mind (fries are done!). ;)

One more Bing you forgot, good old Ned, from Groundhog Day:
Ned : Phil? Hey, Phil? Phil! Phil Connors? Phil Connors, I thought that was you!
Phil : Hi, how you doing? Thanks for watching.
[Starts to walk away]
Ned : Hey, hey! Now, don't you tell me you don't remember me because I sure as heckfire remember you.
Phil : Not a chance.
Ned : Ned... Ryerson. "Needlenose Ned"? "Ned the Head"? C'mon, buddy. Case Western High. Ned Ryerson: I did the whistling belly-button trick at the high school talent show? Bing! Ned Ryerson: got the shingles real bad senior year, almost didn't graduate? Bing, again. Ned Ryerson: I dated your sister Mary Pat a couple times until you told me not to anymore? Well?
Phil : Ned Ryerson?
Ned : Bing!
Phil : Bing.

RE: A toaster goes bing...
By Bender 123 on 5/26/2009 11:23:14 AM , Rating: 2
"I got you babe...I got you babe..."

RE: A toaster goes bing...
By oTAL on 5/26/2009 11:36:49 AM , Rating: 3
+1 for the Sopranos reference.

I Hope MS brings something new to the table. I still find it hard to find really specific stuff on occasion. For example, as soon as the Creative Zen came out it was close to impossible to find a review since the results of your search would include all the reviews to the "zen muvos" and the other "zen something" products (really stupid move to have a Zen product family and then launch a Zen product...). nVidia recently launched a professional graphics card with the 5800 moniker. If you look for nvidia 5800 you get lots of ancient reviews of the ol' hairdryer card back from about 6 years ago.

I wish Google would deal with timelines better... at least they are trying to improve in that direction...

RE: A toaster goes bing...
By mondo1234 on 5/26/2009 9:04:59 PM , Rating: 2
I Hope MS brings something new to the table.

I agree with you on that point. The only reason to start one is so you could sell the advertising space. I think google is too firmly entrenched in search. The highest form of recognition comes when your name becomes a verb. "Just Google it" is like "Just Photoshop it".

Will I be able to "Just google it on Bing"?

Microsoft cites its studies which indicate that 42 percent of searches have to be refined

Does that mean with Live Search? Where do you get accurate statistics on refined google searches? If that is the reason that MS is using for Bing, its an education issue with the public. There are a lot of guides that tell you how to improve your searches with Google. You can always do an advanced search.
I dont see this as the same thing as taking on Apple. I mean MS is advertising against a very successful company that makes its living with, well, advertising seems odd.

RE: A toaster goes bing...
By kaoken on 5/26/2009 11:53:51 AM , Rating: 3
I agree yahoo is an odd name, but google actually means a large number of something.

RE: A toaster goes bing...
By rs1 on 5/26/2009 4:20:42 PM , Rating: 3
Not the way they spell it it doesn't. Googol means a large number. Google doesn't mean anything.

RE: A toaster goes bing...
By Mitch101 on 5/27/2009 10:00:06 AM , Rating: 2
The kids in my neighborhood somewhere picked up the expression Infinity Google to mean a large number. Granted they are second graders.

RE: A toaster goes bing...
By grandpope on 5/26/2009 11:57:59 AM , Rating: 3
switched to google (or maybe hotbox , metacrawler, altavista, lycos, northernlight, etc.)

Mmm, yes. I used to try hotbox first, but I always forgot what I was searching for and ended up going to get some munchies instead.

By Danger D on 5/26/2009 11:09:09 AM , Rating: 5
“Kumo” doesn’t work well as a verb. I’m sure they’re hoping “bing” will become synonomous with web searching, replacing “Google it.”

RE: Mindshare
By Bender 123 on 5/26/2009 4:25:19 PM , Rating: 3
Replace "Google is your friend" with "Don't sing it. BING IT!!!!" as a new web call for dumb people...

I'm thinking that Carmilla Bing
By Lord 666 on 5/26/2009 11:49:29 AM , Rating: 2
Was the real inspiration for this.

RE: I'm thinking that Carmilla Bing
By smackababy on 5/26/2009 2:08:26 PM , Rating: 2
I must admit, I was just inspired thinking about it.

RE: I'm thinking that Carmilla Bing
By v3rt1g0 on 5/26/2009 4:48:05 PM , Rating: 2

Still Alive!
By kake on 5/26/2009 10:03:08 AM , Rating: 1
*Bing* That means your baby is still alive!

Only in Microsoft's case, I wonder why they bother. Do we really need another Google dressed up in different clothes?

RE: Still Alive!
By Smilin on 5/26/2009 10:39:28 AM , Rating: 3

Without search results information on the internet would disappear like a grain of sand on a beach.

A monopoly on search is a monopoly on human knowledge and rests too much power in a single place. We can hope that the gatekeepers have our best interest in mind but if they don't there is little that can be done about it. Think about China as an example.

Similar to Clusty?
By BernardP on 5/26/2009 1:39:07 PM , Rating: 3
Bing is a good name. A few applications: "Bing him", I binged his name" "Bing this word" "Bing yourself". Hmmm...

As for related categories, this looks similar to Clusty's clusters. See this search with "apple":

Is Microsoft going to be sued again for copiright infringement?

good luck
By tastyratz on 5/26/2009 10:17:50 AM , Rating: 2
Microsoft reportedly is planning an $80M to $100M USD online, TV, print, and radio advertising push, according to AdAge. As AdAge points out, that total would be more than Google's entire 2008 advertising budget of $25M USD.

They are going to need it. Google spends 25 million on advertising - but they don't even really need to. Google is a coined term now for searching, just like when people ask for a "kleenex" instead of a tissue. It has its own entry in the dictionary for gods sake.

I am all supportive of any competition to keep google on its toes... but their throne is quite longstanding and will be no easy task to unseat.

...or are they hoping people yell:
By Motoman on 5/26/2009 11:38:41 AM , Rating: 2
"BINGO!" when they find what they're looking for?

Either way, I can't imagine anyone is all that interested in yet another search engine. There'd have to be something truly revolutionary in there...

Anyway, I use WebCrawler all the's become a search consolidater, spinning together Google, Live, Yahoo and Ask results for you. Clean, simple interface. Best of all worlds.

bing eh
By Ozziedogg on 5/26/2009 5:09:43 PM , Rating: 2
I suggest making badly dubbed ads based on dodgy asian pop songs:

"you search BING!
you find THING!!!
We go SING!!!!!!

ya ya ya bada BING bada BING"

Good Lord, I should get into marketing.....

Bing is not Unique
By alley on 5/26/2009 11:42:17 PM , Rating: 2
Google actually sounds unique. Bing does now. If i say to someone "Bing it" they may think im saying "ring it" or "sing it" etc. It sounds to common, Microsoft need a truly unique name.

What about "Duh!"
By eegake on 5/27/2009 12:31:34 AM , Rating: 2
MSFT's marketing people are even lamer than the condescending perception of their customers that has for so long been a Microsoft hallmark. It is as if they have staffed in their own image, or at least that is what they attract these days in terms of talent.

By lco45 on 5/27/2009 2:24:10 AM , Rating: 2
You know, Ned the head, needle-nose Ned, bing!


By B166ER on 5/27/2009 4:11:10 AM , Rating: 2
In all my life i think I've said "Google it.." like once. To use a name as a verb in the tech world is almost trying too hard, like your name knowledge is the amount of tech commitment you have. I had a fried whop had to say "Macbook" every time he would talk about using his computer. Imagine that, Macbook every time he referenced anything looked up, paper done, song downloaded, video watched.
Why use the name Google when the term 'search' is just as appropriate. I would think, Macbook boy notwithstanding, in this day and age, most general topics of discussion would be relatively easy to find in most any search engine. Casey Anthony? Find a search engine that didn't have her in the top 10 searches. I'm sure you get my point.
I have hopes for Chandler, or Ned, whatever MidgetSoft has for their new baby, as all competition is welcome, I just don't get, and never really have gotten, the idea of such brand recognition, or need for recognition without having been proven, at least....

By Earthmonger on 5/27/2009 6:40:02 AM , Rating: 2
With the exception of the search parameter sidebar, it looks too much like Google. And I see the body of the search results are still cluttered with garbage "sponsored" results which virtually never get clicks from me, being for the most part completely irrelevant to the information I desire.

The name however, "Bing", makes me think of nuclear submarines and radar stations. "Ping" would have been better in that context. Or "Sonar", even though it isn't an aural search engine.

very successful in the video game business? orly?
By Pirks on 5/26/09, Rating: -1
By Bender 123 on 5/26/2009 4:06:24 PM , Rating: 1
Its making money, which is more than can be said for a certain "other" next gen console. And the amount of sales seems to indicate, while not smashing records, it is very successful as a profit arm and intrusion into the home as a set top box.

I am not a fan boy, but I cant see a scenario where it could be called a disappointment or failure...

By Pirks on 5/26/2009 8:16:40 PM , Rating: 3
Its making money, which is more than can be said for a certain "other" next gen console
You meant to say "it's losing money less than that certain other console". Great success man, unbelievable! We lose not as much money as one of our competitors, whoohoo!

By Smilin on 5/26/2009 6:47:34 PM , Rating: 2
When does going from no product at all to the #2 spot in just two generations not count as "very successful"? MS is making armored cars full of cash off the 360.

MS has made a household name out of the XBox.

You've made a name for yourself too. Lookup Pirks in the dictionary and you'll have to expand it before you can read the definition since it has a -1 rating on it.

RE: very successful in the video game business? orly?
By Pirks on 5/26/2009 7:16:18 PM , Rating: 1
Blah blah, all personal attacks and no substance as usual from MS fanboys. You can't even prove that MS gets even with their billions blown on repairs, not even talking about any *profit* making here.

RE: very successful in the video game business? orly?
By TSS on 5/26/2009 8:14:36 PM , Rating: 2
it's the usual ramblings from you as well. but i'll bite.

before the crisis they where profitable, barely, but profitable. the price cuts probably had something to do with it, too.

i found this interesting from that article though:

While Xbox 360 platform and PC game revenue increased 16 percent, sales of software for Macs decreased 63 percent.

with the attitude of some mac zealots it's a suprise there was anything to decrease at all.

RE: very successful in the video game business? orly?
By Pirks on 5/26/2009 9:14:16 PM , Rating: 1
"The Entertainment and Devices Division, which includes everything related to the Xbox 360, saw decreased sales and a loss of $31 million"

A stellar "success", indeed

By PARANOID365 on 5/27/2009 2:46:03 AM , Rating: 1
"The Entertainment and Devices Division, which includes everything related to the Xbox 360, saw decreased sales and a loss of $31 million"

Hey fuckhead,

Why don't you learn how to fucking read !! The magic word here retard is, "includes", so what that means, fucktard, is that there are other products in that division.

Here is a description of what the E&D division is composed of:

" The E&D Division is composed of five main businesses : the Interactive Entertainment Business, home to the Xbox and Games for Windows gaming platforms; the Mobile Communications Business, which develops and markets Windows Mobile software, services and applications; the TV, Video and Music Business, comprised of Microsoft Media room, Windows Media Center and Zune software and services; and the Specialized Devices and Applications Business, which includes the Hardware Group, Microsoft Surface, Office for Mac, Microsoft Auto and Windows Embedded software.".

Now as you can see asshat the E&D division is comprised of a lot more than just the Xbox 360, so decreased sales of any of these products will also put the division as a whole in the red.

Also if you took the time to get your head out of your ass and did some research you would find out that the Xbox 360 has, (year after year), consistently been the main driving force behind this division getting out of the red.

Also if you check the stats you would see that the Xbox 360 is the only console that has seen a year-over-year sales growth, which sits at about 26%, (and yes that even includes the Wii, and your fuck buddy, the PS3).

So before you start running your faggot mouth maybe you should check the facts before you try and pass your bullshit off as the truth.

RE: very successful in the video game business? orly?
By Pirks on 5/27/09, Rating: 0
By PARANOID365 on 5/28/2009 4:50:33 AM , Rating: 3
"Whoa", settle down there pirksy !!

Is the truth starting to become a searing pain that just won't go away??

I know you might not like being called out from under your, "rock", but unfortunately when you try and distort the truth so that it works into your favor, you deserve to be called out !!

On a lighter note, I would like to apologize to the rest of the readers, (except for pirksy because he's a straight up douche bag) , for using inappropriate language in my last post to pirksy. The thing is I have been reading DT for a while now and I have witnessed pirksy try and spread his lies and twisted truths, for so long, that I just couldn't take it anymore. I just can't stand when douche bags carry on like idiots just because they cant accept that their position on an issue is completely wrong, or when they just can't accept that someone other than them could possibly be right. So again I apologize to everyone, (except pirksy of course) , for the inappropriate language that I used in my last post.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

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