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Do we really need another media standard to worry about?

Last week three distinct entities from different parts of the world, Sprout CD of Ukraine, Russia-based Antrop-Studio, and the Dutch firm VDL ODMS, came together to introduce a new high definition format media called VCDHD, or Versatile Compact Disc High Density, which is said to compete with the current DVD standards.

VCDHD holds just as much data as curent single sided DVDs at about 4.7GB, but what the format leaves out is licensing requirements that our good old DVDs hold. According to VCDHD.com the VCDHD media is half the thickness of regular DVDs but are backwards compatible with current DVD players.

Other upsides to VCDHD over DVD, according to VCDHD.com, are the "reduction of errors in the beginning of the information zone" which is possible by an improved manufacturing process and overall improvements in the geometry of the disc. The materials used in manufcturing these discs are also said to not only make the media more reliable, but also to reduce the production time from 6-9 seconds it takes to manufacture a DVD to about 2 seconds to make a VCDHD disc. The rejection level is also decreased to about 1% compared to current processes.

Blu-ray and HD-DVD players and movies are set to launch within the next few months and many are already sick of the format war between them. Since these two formats are the top dogs in the media wars it will be impossible for any other formats to be adopted, let alone make make an entrance onto the playing field.




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