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2010 Honda Insight  (Source: Motor Authority)

2010 Toyota Prius
The cheapest hybrid on the market is now the best selling, in Japan

The hybrid price war between Honda and Toyota has been fierce, with both companies slashing prices on their 2010 flagship models.  In the end Honda emerged the victor, boasting the cheaper price of $19,800 in the U.S.  Now it has taken an early lead in sales as well, setting an unprecedented record in Japan.

The Honda Insight became Japan's top selling vehicle for the month of April.  This marked the first time in Japan's automotive history a traditional hybrid has climbed to the top of the list. 

The Honda Insight retails for 1.89 million yen ($19,000) in Japan.  According to the Japan Automobile Dealers Association, approximately 10,481 Insights sold in April.  Small hybrids with an engine size of up to 660 cubic centimeters (aka, minicars) have cracked the top of the sales list in Japan, but the Insight in the first traditional vehicle to do so.

A Honda spokesperson cheered the news, bragging, "The all-new Insight has been very well received by a wide range of customers due to its excellent environmental performance, easy-to-use packaging, light and comfortable driving and affordable pricing."

Toyota is set to release the 2010 Prius next week, with May offering the first taste of the vehicles' head-to-head sales figures.  With Toyota aggressively pricing the established Prius, a larger vehicle, at only approximately $1,000 more than the Insight, it is expected to post strong sales as well.

While the sales of the Insight say less about the upcoming competition with the Prius, and more about the appeal of the Insight itself, they do also show that sales of hybrids are picking up again, despite a lag due to the poor economy.  That's good news for Toyota and Honda, which make a lucrative $3,100 on each of the hybrids sold, according to recent reports.



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RE: But...
By Keeir on 5/12/2009 7:00:55 PM , Rating: 2
quote:
Why would you buy this if you can just pay a grand more and get the Prius, which gives you 7+ mpg?


But thats not really an "Apples to Apples" comparison. The cost delta is more like 2,000-3,000. But in the end, I agree with your conclusion. For relatively small gap in price, the Prius gives you more interior room AND more MPG with similar performace and look. Furthermore, the Prius has alot more options on the top end...


RE: But...
By quiksilvr on 5/12/2009 11:45:26 PM , Rating: 2
That's a delta I wouldn't mind paying. Why didn't they just put the smaller engine into the Civic (which would cut down its engine mass and battery mass) which would cut down the price?

Same goes for Camry. The Camry Hybrid is $25k, but its 150 HP. They couldn't make a $20k, 90-100 HP version?


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