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Google is coming under increasing scrutiny thanks to its market dominance

When it comes to antitrust concerns, one name typically springs to mind -- Microsoft. The massive software company has faced allegations of blocking competition repeatedly over the years. Microsoft isn’t alone in fighting antitrust issues in America and some view Google as the next possible monopoly.

Reuters reports that Google is more than a successful technology company; it's a cultural icon as well. With the size and dominance of the search and advertising giant, the government is increasingly looking at Google to be sure that none of its practices are stifling competition in the market.

Evan Stewart of Zuckerman Spaeder said, "The point is that if we're going to maintain that competitive position, it can't be because we allow one entity to become a complete monopolist."

One example of the increasing scrutiny Google is under, despite the fact that Google CEO Eric Schmidt is an outspoken Obama supporter, is the alleged investigation into Google and Apple board members. The government is looking closely at the deal Google has brokered with the Authors Guild and Association of American Publishers that would allow it to create a huge online library as well.

Google so far has been reluctant to raise the ire of regulators and has chosen to walk away from deals with potential antitrust issues. One example is Google walking away from the Yahoo search partnership when regulators said that investigation and opposition to the deal might be warranted.

No one is saying that Google has done wrong at this point, merely that the company could become a monopoly with its aggressive plans and market dominance.

Google's Adam Kovacevich said, "We understand that any time a company is successful, there's a certain degree of scrutiny that comes with the territory."

Bert Foer, head of the American Antitrust Institute told Reuters, "It's not that Google has necessarily done anything wrong. It's not that it's bad or poorly intentioned. It's playing such a large role in the flow of information and has so much free cash to play with and so many creative and aggressive ideas that it presents potential problems regarding... privacy and competition."





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