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Apple profits rise 15%, iPhone sales soar

When it comes to Apple, the thing most fresh in most peoples' minds have been Microsoft's "Laptop Hunter" ads. Microsoft's three ads took direct aim at Apple's "cool" but expensive laptops and compared them to Windows Vista-based laptops which offered similar specs for hundreds less.

Despite the back and forth that has been brewing on the internet with Microsoft's fresh attack on Apple, the boys from Cupertino have something else on their minds today: Q2 2009 results for the period ending March 29. Despite the downturn in the economy, Apple as a company managed to post revenue of $8.16 billion and profit of $1.21 billion which represented earnings of $1.33 per diluted share. Apple's results for the same period last year were $7.51 billion, 1.05 billion, and $1.16 respectively.

While Microsoft's Laptop Hunter ads came too late in the quarter to personally do any serious damage to Apple's momentum with Mac sales, it appears that the slowing economy and consumers' penchant for lower-priced netbooks was the motivating factor for the three percent slide in Mac sales to 2.22 million compared to a year ago.

On the other hand, iPod sales grew a modest three percent to 11.01 million units while iPhone sales were up a whopping 123 percent from a year ago to 3.79 million units.

"We are extremely pleased to report the best non-holiday quarter revenue and earnings in our history," said Apple CFO Peter Oppenheimer. "Apple’s financial condition remains very robust, with almost $29 billion in cash and marketable securities on our balance sheet. Looking ahead to the third fiscal quarter of 2009, we expect revenue in the range of about $7.7 billion to $7.9 billion and we expect diluted earnings per share in the range of about $.95 to $1.00."

Most Apple fans will now be looking forward to June when the company is expected to announce a new hardware revision of the iPhone and OS v3.0. The next generation iPhone hardware is expected to feature faster connectivity speeds, dual cameras, and support for stereo Bluetooth. The latest iPhone OS revision will bring much-needed support for MMS messaging, copy/paste, push notifications, and landscape email support.

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By Brandon Hill on 4/22/2009 5:39:58 PM , Rating: 3
As a followup:

Apple COO Tim Cook:

"If we find a way we can deliver an innovative product that really makes a contribution, then we'll do that. And we have some interesting ideas in this space."

RE: Apple's Needing to Target Low-End Exaggerated
By quiksilvr on 4/22/2009 10:13:17 PM , Rating: 3
But it is highly unlikely that they can release a netbook in the same price range. The smallest price I could POSSIBLY see Apple go is to $499, and that's pushing it.

RE: Apple's Needing to Target Low-End Exaggerated
By michael2k on 4/23/2009 12:31:08 AM , Rating: 1
They could always release an iPhone with an Atom CPU.

RE: Apple's Needing to Target Low-End Exaggerated
By Pirks on 4/23/2009 1:17:39 AM , Rating: 2
To get 5 minutes of battery life?

RE: Apple's Needing to Target Low-End Exaggerated
By quiksilvr on 4/23/2009 11:28:34 AM , Rating: 2
LOL. If they can cut the size of the Atom to a 32 nm chipset and underclock it like crazy, then you might even get an hour of battery life :O

By goku on 4/23/2009 12:49:42 PM , Rating: 2
It's the chipset, NOT THE PROCESSOR'S fault. The processor uses like between .5watts to 2 watts max. The chipset however uses like 6 watts and the I/O is like 3 watts, so while the processor uses relatively no power, the powersavings are wasted by the chipset it is bundled with.

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive

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