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2010 Toyota Prius

2010 Honda Insight
Base Prius gets a $1,000 price cut

The most popular hybrid car on the market is the Toyota Prius. The Prius has been around for a decade now and Toyota is getting set to launch a new and larger Prius for 2010 that offers an increased feature set and better fuel economy. One early road test showed that the 2010 Prius achieved 52.5 mpg.

Toyota is going to be pricing the third-generation 2010 Prius to better compete with Honda's new Insight hybrid. The Insight carries a base MSRP of $19,800, undercutting the 2009 Prius selling for a base MSRP of $22,000. However, the 2010 Prius I will carry an MSRP of $21,000 which helps to close the gap between the two hybrids. The 2010 Prius will be offered in five trim levels with the II, III, IV, and V coming in at $22,000, $23,000, $25,800, and $27,720 respectively.

Bob Carter, group vice president and general manager of the Toyota Division, expects the $22,000 Prius II to be the most popular model for consumers. “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model,” said Carter.

Standalone options will include an $1,800 Navigation Package, $3,600 Solar Roof Package (includes Navigation Package), and a $4,500 Advanced Technology Package (Navigation Package plus Radar Cruise Control, Pre-Collision System, Lane Keep Assist, and Intelligent Parking Assist).

The Insight is rated at 41mpg combined for city and highway driving, while the larger new Prius is rated at 50 mpg combined and is classified as a mid-size car offering more space than the Honda.

The economy is hurting sales of all vehicles, including the Prius and other hybrid automobiles. Through Q1 of 2009, the Prius sold 24,277 units, a 43% drop from the same quarter last year. The Insight hit the market in March and sold 569 since then.

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By usbseawolf2000 on 4/26/2009 12:39:29 PM , Rating: 2

"The batteries are certainly an issue, because you have to drive the car that long to recoup the higher cost per the car you're getting , and if the all too often cited benefit of higher resale value is included in car value, you must consider battery replacement as a cost of maintenance because if it's a good car it should last more than 8 years."

Recoup the cost for tons hybrid premium features? Hybrid premium features comes with premium price. It is a steal to have so many new features for a few extra grand!

When do you recoup V6 premium price? How about Leather? How about automatic transmission? I could go on and on but the answer is never. Just because hybrid-only premium features save gas and money, most "keyboard hybrid experts" are not aware of the premium features.

I bet you've never own or driven a FULL hybrid. Here is a list off my head:

- No need to warm up the car. Thermo bottle retain heat from the last shutdown.
- Instant torque make the car feel well connected to the road. No more over-accelerating and force you to control the speed with brakes
- The Brake pad will last the life of the car
- Instant power response makes highway passing a pleasure. No need to wait for the downshift.
- 8" touch screen is a pleasure to use with backup camera
- Smart Key unlocks the door at the moment you grab the door handle. Enter the car and press the Start button. When you leave, press the button on the door to lock. No need to take out the key.
- Navigation with bluetooth connection the cell phones
- Open garage door with a press of button on the rear view mirror (HomeLink)
- "Energy Star" quiet and smart electric A/C. This smart A/C has 5 sensors (temp, solar, humidity, etc..)
- Priceless silence when the engine shuts down.
- Priceless feel of accelerating with no gas engine noise (EV mode)
- Instant brake response even after 94k miles, without added pedal travel (Thanks to regen braking)

Some of the features I listed are also available in Luxury cars. I included them because economy cars without those features were used to compare price with Prius.

HV battery has 3-4 times longer warranty than gasoline engine or automatic transmission. When the car is 10 years old or 150,000 miles, do you recoup the cost by replacing with a new engine or tranny? The question you are asking about the HV battery does not make much sense.

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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