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2010 Toyota Prius

2010 Honda Insight
Base Prius gets a $1,000 price cut

The most popular hybrid car on the market is the Toyota Prius. The Prius has been around for a decade now and Toyota is getting set to launch a new and larger Prius for 2010 that offers an increased feature set and better fuel economy. One early road test showed that the 2010 Prius achieved 52.5 mpg.

Toyota is going to be pricing the third-generation 2010 Prius to better compete with Honda's new Insight hybrid. The Insight carries a base MSRP of $19,800, undercutting the 2009 Prius selling for a base MSRP of $22,000. However, the 2010 Prius I will carry an MSRP of $21,000 which helps to close the gap between the two hybrids. The 2010 Prius will be offered in five trim levels with the II, III, IV, and V coming in at $22,000, $23,000, $25,800, and $27,720 respectively.

Bob Carter, group vice president and general manager of the Toyota Division, expects the $22,000 Prius II to be the most popular model for consumers. “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model,” said Carter.

Standalone options will include an $1,800 Navigation Package, $3,600 Solar Roof Package (includes Navigation Package), and a $4,500 Advanced Technology Package (Navigation Package plus Radar Cruise Control, Pre-Collision System, Lane Keep Assist, and Intelligent Parking Assist).

The Insight is rated at 41mpg combined for city and highway driving, while the larger new Prius is rated at 50 mpg combined and is classified as a mid-size car offering more space than the Honda.

The economy is hurting sales of all vehicles, including the Prius and other hybrid automobiles. Through Q1 of 2009, the Prius sold 24,277 units, a 43% drop from the same quarter last year. The Insight hit the market in March and sold 569 since then.



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RE: Stop hybrid dumping!
By usbseawolf2000 on 4/26/2009 4:11:56 AM , Rating: 2
mindless1,

1) Prius' HV battery end of life is when it can only retain 80% of it's original capacity. The pack does not drop dead but you can continue to continue driving by all means.

2) Replacing HV battery pack is not as expensive as you think. Once it is out of the warranty, the pack itself cost less than $2k. It should cost much less 10 years later (once warranty expired). The old pack has $200 bounty fee because Toyota will pay you to get back the Nickel to recycle, which is worth more than that.

HV battery pack is cheaper than an automatic transmission in the non-hybrid car and AT's warranty is about 1/3 of HV pack's warranty. AT do wear out with many moving parts and much shorter warranty. HV battery pack is maintenance free with no moving parts. Your attention should be focused on non-hybrid AT rather than in the Prius HV pack.


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