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2010 Toyota Prius

2010 Honda Insight
Base Prius gets a $1,000 price cut

The most popular hybrid car on the market is the Toyota Prius. The Prius has been around for a decade now and Toyota is getting set to launch a new and larger Prius for 2010 that offers an increased feature set and better fuel economy. One early road test showed that the 2010 Prius achieved 52.5 mpg.

Toyota is going to be pricing the third-generation 2010 Prius to better compete with Honda's new Insight hybrid. The Insight carries a base MSRP of $19,800, undercutting the 2009 Prius selling for a base MSRP of $22,000. However, the 2010 Prius I will carry an MSRP of $21,000 which helps to close the gap between the two hybrids. The 2010 Prius will be offered in five trim levels with the II, III, IV, and V coming in at $22,000, $23,000, $25,800, and $27,720 respectively.

Bob Carter, group vice president and general manager of the Toyota Division, expects the $22,000 Prius II to be the most popular model for consumers. “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model,” said Carter.

Standalone options will include an $1,800 Navigation Package, $3,600 Solar Roof Package (includes Navigation Package), and a $4,500 Advanced Technology Package (Navigation Package plus Radar Cruise Control, Pre-Collision System, Lane Keep Assist, and Intelligent Parking Assist).

The Insight is rated at 41mpg combined for city and highway driving, while the larger new Prius is rated at 50 mpg combined and is classified as a mid-size car offering more space than the Honda.

The economy is hurting sales of all vehicles, including the Prius and other hybrid automobiles. Through Q1 of 2009, the Prius sold 24,277 units, a 43% drop from the same quarter last year. The Insight hit the market in March and sold 569 since then.



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Meh
By whirabomber on 4/23/2009 2:05:13 PM , Rating: 2
I'll stick with my 09 Chevy Silverado. After watching those insurance crash test videos, doing the math where gas would still have to breech the $4-5/gal range before the price difference would vs a similar size car would make the premium worth. Add the fact that after your 8 year/100,000 warranty that coincides with the life expectancy of the car's batteries owners will have to fork out $5-6k for new batteries that will/will not be environmentally disposed, and the car is mostly made in Japan - which doesn't help the US economy any and Japan isn't much of an environmental super-trooper, and for the same price as a lvl II Toyota I bought my truck, and I won't need to rent a car when 3 other of my buddies deem it necessary to take a trip with me I'll stick with my gas sucking truck.

I can't justify a hybrid yet as I feel smug enough already. Just call me when you need those itty bitty hybrids towed out of that large pothole. I'll be by in my truck.




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