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2010 Toyota Prius

2010 Honda Insight
Base Prius gets a $1,000 price cut

The most popular hybrid car on the market is the Toyota Prius. The Prius has been around for a decade now and Toyota is getting set to launch a new and larger Prius for 2010 that offers an increased feature set and better fuel economy. One early road test showed that the 2010 Prius achieved 52.5 mpg.

Toyota is going to be pricing the third-generation 2010 Prius to better compete with Honda's new Insight hybrid. The Insight carries a base MSRP of $19,800, undercutting the 2009 Prius selling for a base MSRP of $22,000. However, the 2010 Prius I will carry an MSRP of $21,000 which helps to close the gap between the two hybrids. The 2010 Prius will be offered in five trim levels with the II, III, IV, and V coming in at $22,000, $23,000, $25,800, and $27,720 respectively.

Bob Carter, group vice president and general manager of the Toyota Division, expects the $22,000 Prius II to be the most popular model for consumers. “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model,” said Carter.

Standalone options will include an $1,800 Navigation Package, $3,600 Solar Roof Package (includes Navigation Package), and a $4,500 Advanced Technology Package (Navigation Package plus Radar Cruise Control, Pre-Collision System, Lane Keep Assist, and Intelligent Parking Assist).

The Insight is rated at 41mpg combined for city and highway driving, while the larger new Prius is rated at 50 mpg combined and is classified as a mid-size car offering more space than the Honda.

The economy is hurting sales of all vehicles, including the Prius and other hybrid automobiles. Through Q1 of 2009, the Prius sold 24,277 units, a 43% drop from the same quarter last year. The Insight hit the market in March and sold 569 since then.

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By tmouse on 4/22/2009 8:15:13 AM , Rating: 3
Yes but if you define your sexuality by the car you drive that's purely insecurity; not an appreciation of the finer things in life.

By Spuke on 4/22/2009 2:19:34 PM , Rating: 1
Yes but if you define your sexuality by the car you drive that's purely insecurity
There are many things that people use to determine their sexuality. If someone chooses to include cars then that's fine by me. And it may be insecurity but what other things are we insecure about that have nothing to do with cars?

In short, I could care less what he uses to determine his sexuality and I could care less if he's insecure because most of us here have a plank or two in our own eyes.

By mindless1 on 4/23/2009 12:57:17 AM , Rating: 2
Apples and oranges.

The thing does not define the sexuality, the sexuality causes different choices.

Men may not define their sexuality by not wearing pink, but generally their sexual identity as well as cultural stereotypes will result in not many men choosing to wear pink, beyond a dress shirt if that.

Do you not accept that in healthy people their gender will cause them to make different choices? Is not a car a choice?

I would expect that studies have also shown that even within the same sex, things like testosterone levels effect the choices men make, and it would be reasonable to think testosterone plays a role in sexuality.

The old cliche' that a car is a substitute for lack of something else can be true, but it can as easily be people trying to find some reason to insult others, trying to feel better about themselves because they have a pathetic car.

Smart, healthy, intelligent people simply choose better cars. Perhaps I should mention money too, this group of people tends to have more money on average so we might say others would buy the nicer cars too if they could afford to.

By tmouse on 4/23/2009 7:59:57 AM , Rating: 2
Please, let's not try to place the comment of the OP in a "purely intellectual" rarified atmosphere. This comment is clearly not one of sexual dimorphic choice but an insulting, biased, homophobic statement. What about a Prius can even be remotely connected to being a homosexual? Its shape? Many cars are fugly; that's somewhat of the result of trying to reach a compromise between aerodynamics and mass production. I do not own one, nor for that matter am I gay but I, for one, cannot see how one would "look like a homo if you're driving one of these things". My statement was directed directly at the OP, I find it difficult to believe any rational person reading that comment could not see gross sexual insecurity in the commenter. Are they saying they would change their sexual preference by driving one? Is the opinion of others that crucial that one HAS to constantly "prove" their sexuality by common things like transportation? I'm not saying society does not stereotype items like cars as being "manly" like big honking muscle cars. But things do change. 10 years ago auto racing like Nascar was considered, by most a "mans" sport now there are many women who follow it with no stigma of being "manly". An, albeit, quick scan of Pubmed does not show any studies supporting your conjecture on a correlation between testosterone and purchase decisions. A discussion with some of my colleagues in the department of psychiatry resulted in an almost unanimous agreement that these decisions are almost exclusively sociologically driven. As a matter of fact many men get bigger cars as they get older, part of this is due to the ability to have more disposable income but the biological facts are that a man's testosterone level begins to drop around 19. I have several cars ranging from a conservative car for my 130 mile daily commute to a high end sports car so this was not a case of "trying to find some reason to insult others, trying to feel better about themselves because they have a pathetic car". I'm surprised that you would feel that a person who would express his dislike for a car model with the comment "I'm not gay - My ass is!" is a Smart, healthy, intelligent person.

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

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