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2010 Toyota Prius

2010 Honda Insight
Base Prius gets a $1,000 price cut

The most popular hybrid car on the market is the Toyota Prius. The Prius has been around for a decade now and Toyota is getting set to launch a new and larger Prius for 2010 that offers an increased feature set and better fuel economy. One early road test showed that the 2010 Prius achieved 52.5 mpg.

Toyota is going to be pricing the third-generation 2010 Prius to better compete with Honda's new Insight hybrid. The Insight carries a base MSRP of $19,800, undercutting the 2009 Prius selling for a base MSRP of $22,000. However, the 2010 Prius I will carry an MSRP of $21,000 which helps to close the gap between the two hybrids. The 2010 Prius will be offered in five trim levels with the II, III, IV, and V coming in at $22,000, $23,000, $25,800, and $27,720 respectively.

Bob Carter, group vice president and general manager of the Toyota Division, expects the $22,000 Prius II to be the most popular model for consumers. “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model,” said Carter.

Standalone options will include an $1,800 Navigation Package, $3,600 Solar Roof Package (includes Navigation Package), and a $4,500 Advanced Technology Package (Navigation Package plus Radar Cruise Control, Pre-Collision System, Lane Keep Assist, and Intelligent Parking Assist).

The Insight is rated at 41mpg combined for city and highway driving, while the larger new Prius is rated at 50 mpg combined and is classified as a mid-size car offering more space than the Honda.

The economy is hurting sales of all vehicles, including the Prius and other hybrid automobiles. Through Q1 of 2009, the Prius sold 24,277 units, a 43% drop from the same quarter last year. The Insight hit the market in March and sold 569 since then.



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RE: Cheaply build
By mindless1 on 4/22/2009 12:24:06 AM , Rating: 2
I have to think these stats are only a small part of the puzzle, as a 3 series buyer may not be the same kind of driver as a Corolla buyer.

In other words, self-fulfilling prophecy. People who are interested in a longer lasting car, buy one which seems more reliable, and because of their interest they are perpetually more mindful of what is required to make the car last a long time.

On the other side of the coin, people looking to spend the least amount possible on whatever gets them from point A to B, are more likely to buy a cheaper Hyundai, GM or Ford, put less thought into longevity and as with the initial price, will want to pay less to maintain it.

Good engineering and parts cost money though, so while spending enough for a luxury class car may not guarantee fewer problems, there may still be a certain cost inherent in a quality car. This factor contradicts my prior paragraph, we might say there are converging factors that determine overall problem rates.


RE: Cheaply build
By Daigain on 4/22/2009 3:08:05 PM , Rating: 2
Very true that, looking at the safest cars in my country not the cars that gets the best EuroNCAP scores are the safest but cars bought by a certain demographic group, mainly middle aged people buying toyotas are the safest.

But on major and minor faults the statistical difference is so huge I don't think it is so easy to contribute the differences to certain buyers. I mean BMW 3 series has 41,3% minor faults while Volvo XC90 has 99% minor fault ratio.


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