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2010 Toyota Prius

2010 Honda Insight
Base Prius gets a $1,000 price cut

The most popular hybrid car on the market is the Toyota Prius. The Prius has been around for a decade now and Toyota is getting set to launch a new and larger Prius for 2010 that offers an increased feature set and better fuel economy. One early road test showed that the 2010 Prius achieved 52.5 mpg.

Toyota is going to be pricing the third-generation 2010 Prius to better compete with Honda's new Insight hybrid. The Insight carries a base MSRP of $19,800, undercutting the 2009 Prius selling for a base MSRP of $22,000. However, the 2010 Prius I will carry an MSRP of $21,000 which helps to close the gap between the two hybrids. The 2010 Prius will be offered in five trim levels with the II, III, IV, and V coming in at $22,000, $23,000, $25,800, and $27,720 respectively.

Bob Carter, group vice president and general manager of the Toyota Division, expects the $22,000 Prius II to be the most popular model for consumers. “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model,” said Carter.

Standalone options will include an $1,800 Navigation Package, $3,600 Solar Roof Package (includes Navigation Package), and a $4,500 Advanced Technology Package (Navigation Package plus Radar Cruise Control, Pre-Collision System, Lane Keep Assist, and Intelligent Parking Assist).

The Insight is rated at 41mpg combined for city and highway driving, while the larger new Prius is rated at 50 mpg combined and is classified as a mid-size car offering more space than the Honda.

The economy is hurting sales of all vehicles, including the Prius and other hybrid automobiles. Through Q1 of 2009, the Prius sold 24,277 units, a 43% drop from the same quarter last year. The Insight hit the market in March and sold 569 since then.

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Not Sure
By SoylentG on 4/21/2009 11:03:12 PM , Rating: 2
Does Prius give you driver feedback? The Insight gives you current gas usage information, and historical gas usage information for how you personally drive. It also has a meter that gives you a visual way to recognize when you're exercising poor driving habits. Toyotas can often compete with Hondas on price, but then you realize that the Toyota you're comparing doesn't have the same features as the Honda, and adding them blows Toyota's lead or minimizes it. Then you figure out actual cost to own, and it's pretty skewed in favor of Honda. That's why I keep buying Honda.

RE: Not Sure
By Freezetronius on 4/22/2009 2:23:32 AM , Rating: 2
It does not.

RE: Not Sure
By SoylentG on 4/22/2009 9:09:00 AM , Rating: 2
Ugh, tried the prius out, no telescoping wheel = bad.

RE: Not Sure
By Starcub on 4/22/2009 5:55:26 PM , Rating: 2
The '07 model I test drove had mpg and charging feedback gages so that you could tell when you were getting the best fuel economy, when the battery was being charged, and how much charge was present. Are these not present in the new Prius?

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg

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