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2010 Toyota Prius

2010 Honda Insight
Base Prius gets a $1,000 price cut

The most popular hybrid car on the market is the Toyota Prius. The Prius has been around for a decade now and Toyota is getting set to launch a new and larger Prius for 2010 that offers an increased feature set and better fuel economy. One early road test showed that the 2010 Prius achieved 52.5 mpg.

Toyota is going to be pricing the third-generation 2010 Prius to better compete with Honda's new Insight hybrid. The Insight carries a base MSRP of $19,800, undercutting the 2009 Prius selling for a base MSRP of $22,000. However, the 2010 Prius I will carry an MSRP of $21,000 which helps to close the gap between the two hybrids. The 2010 Prius will be offered in five trim levels with the II, III, IV, and V coming in at $22,000, $23,000, $25,800, and $27,720 respectively.

Bob Carter, group vice president and general manager of the Toyota Division, expects the $22,000 Prius II to be the most popular model for consumers. “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model,” said Carter.

Standalone options will include an $1,800 Navigation Package, $3,600 Solar Roof Package (includes Navigation Package), and a $4,500 Advanced Technology Package (Navigation Package plus Radar Cruise Control, Pre-Collision System, Lane Keep Assist, and Intelligent Parking Assist).

The Insight is rated at 41mpg combined for city and highway driving, while the larger new Prius is rated at 50 mpg combined and is classified as a mid-size car offering more space than the Honda.

The economy is hurting sales of all vehicles, including the Prius and other hybrid automobiles. Through Q1 of 2009, the Prius sold 24,277 units, a 43% drop from the same quarter last year. The Insight hit the market in March and sold 569 since then.

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RE: Cheaply build
By rqle on 4/21/2009 3:35:16 PM , Rating: 0
From my experiences, i would say toyota is more cheap then honda stuff. Civics are better than Corolla, Accord over Camry, Fit over Yaris. IMHO. But I would say Lexus over Acura.

RE: Cheaply build
By Jimspar on 4/21/2009 6:49:24 PM , Rating: 2
I agree, I chose a Fit over the Yaris and the comparable Scion. The materials in the Honda seemed to be of a better grade. Personally I think the Insight is a better looking car and am considering one. To those that think sexuality is based on the car you drive, go f*** yourself. Nuff said?

RE: Cheaply build
By Alexstarfire on 4/21/2009 9:57:27 PM , Rating: 2
And from my experience Toyotas are just fine. Our 3 Toyotas have only had regular maintenance ever, except for our 13+ year old Previa that somehow had a leak in the AC and had to be fixed and refilled, but that's it. We do have a Honda, but it's only about 6 months old so I can't say much about it yet. Seems to be the same as all our Toyotas though. It's only had oil changes so far.

RE: Cheaply build
By mindless1 on 4/22/2009 12:31:14 AM , Rating: 2
What about size:cost ratio, isn't a Corolla larger than a Civic, A Camry larger than an Accord?

RE: Cheaply build
By Spuke on 4/22/2009 12:19:40 PM , Rating: 2
What about size:cost ratio, isn't a Corolla larger than a Civic, A Camry larger than an Accord?
Roughly the same size. Not enough to make a difference anyways.

RE: Cheaply build
By mindless1 on 4/23/2009 12:46:31 AM , Rating: 2
If the slightly smaller size allows a $100 cost reduction that is then put into interior finishing, that could be enough to make a difference.

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