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2010 Toyota Prius

2010 Honda Insight
Base Prius gets a $1,000 price cut

The most popular hybrid car on the market is the Toyota Prius. The Prius has been around for a decade now and Toyota is getting set to launch a new and larger Prius for 2010 that offers an increased feature set and better fuel economy. One early road test showed that the 2010 Prius achieved 52.5 mpg.

Toyota is going to be pricing the third-generation 2010 Prius to better compete with Honda's new Insight hybrid. The Insight carries a base MSRP of $19,800, undercutting the 2009 Prius selling for a base MSRP of $22,000. However, the 2010 Prius I will carry an MSRP of $21,000 which helps to close the gap between the two hybrids. The 2010 Prius will be offered in five trim levels with the II, III, IV, and V coming in at $22,000, $23,000, $25,800, and $27,720 respectively.

Bob Carter, group vice president and general manager of the Toyota Division, expects the $22,000 Prius II to be the most popular model for consumers. “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model,” said Carter.

Standalone options will include an $1,800 Navigation Package, $3,600 Solar Roof Package (includes Navigation Package), and a $4,500 Advanced Technology Package (Navigation Package plus Radar Cruise Control, Pre-Collision System, Lane Keep Assist, and Intelligent Parking Assist).

The Insight is rated at 41mpg combined for city and highway driving, while the larger new Prius is rated at 50 mpg combined and is classified as a mid-size car offering more space than the Honda.

The economy is hurting sales of all vehicles, including the Prius and other hybrid automobiles. Through Q1 of 2009, the Prius sold 24,277 units, a 43% drop from the same quarter last year. The Insight hit the market in March and sold 569 since then.

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It's good news
By kaborka on 4/21/2009 3:09:26 PM , Rating: 2
I need a new car, and I was looking fwd to the Insight. I was disappointed to learn it could not run on battery alone. That rules out future plugin upgrade. The reduced price on the Prius is good news -- I may just get one.

RE: It's good news
By superflex on 4/21/2009 3:41:28 PM , Rating: 1
Take the $1000 savings and get a makeover, because you look like a douchebag driving that ugly-ass car.

RE: It's good news
By austinag on 4/21/2009 4:52:39 PM , Rating: 2
Ahh, it all makes sense now; the car itself looks like a suppository and as you pointed out the driver looks like a douchebag. They really have branded this car better then I thought.

RE: It's good news
By zerocool84 on 4/21/2009 4:10:25 PM , Rating: 1
I hope you drive like 50k miles a year to at least break even to what a cheaper car like a regular Civic/Corolla/Focus will cost you.

RE: It's good news
By Alexstarfire on 4/21/2009 10:12:13 PM , Rating: 2
Congratulations for totally ignoring his entire post. He was looking at a Honda Insight, not a Civic/Corolla/Focus/whatever. As such it really makes sense for him to pick the Prius.

Of course a hybrid car in general can have far better MPG than the EPA estimates while a non-hybrid car can't. Granted that's not much of a reason to consider it, but still. I mean, I'm getting 65+ MPG on my 2007 Prius which is far better than the 50 MPG rated on the 2010 Prius which is supposed to have better FE than my model.

I'm just saying.

RE: It's good news
By Spuke on 4/22/2009 12:38:50 PM , Rating: 2
Of course a hybrid car in general can have far better MPG than the EPA estimates while a non-hybrid car can't.
A non-hybrid can far exceed EPA mileage estimates also. My car is rated at 28 mpg hwy and I've managed as much as 33 mpg. And I've FAR exceeded city mileage. I spent a week in LA for some training and I got 25 mpg. My car is rated at 19 in the city.

RE: It's good news
By Alexstarfire on 4/22/2009 6:08:42 PM , Rating: 2
In what universe is 33 FAR greater than 28? Can a non-hybrid get 70+ MPG? No. Hell, there are some people who can get 90+ MPG. Even the moderate 70+ is still 40% better than the rated 50 MPG the new Prius is.

As I said though, it's not really a good reason to consider a hybrid, but it's certainly an advantage.

RE: It's good news
By Spuke on 4/22/2009 6:48:43 PM , Rating: 2
Can a non-hybrid get 70+ MPG? No. Hell, there are some people who can get 90+ MPG.
70 and 90 mpg? LOL! Right and there are also owners of my car that claim they get 40 mpg too. Doesn't make it so.

RE: It's good news
By Alexstarfire on 4/23/2009 4:22:49 AM , Rating: 2
Well if you cared to actually go read some articles you might be surprised. I'm not saying it's widespread but it's VERY doable. Just go take a look at this chart and tell me it's not possible. Granted these figures can't totally be trusted, but considering this is something that people have to keep track of and update I don't think it's just random people lying to look good.

"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain

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