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Samsung sees big bucks for smartphones and OLEDs

Electronics giant Samsung believes the smartphone market will increase from 170 million units in 2009 up to 500 million units over the next three years. To meet growing demand for the smartphone market, Samsung plans to release a number of new products throughout 2009 and 2010.

“This year alone, Samsung plans to roll out eight handsets in the first half and another 12 to 15 handsets in the second half,” according to Ryu Jae-hyn, Samsung director of mobile marketing.

Samsung, one of the most popular mobile handset manufacturers, was originally expected to create around 10 to 20 smartphones throughout 2009, several research firms predicted.  

It should be interesting to see how Research In Motion (RIM), well known for its smartphones, will handle increased pressure from Apple, Samsung, and other companies who begin to develop more smartphones.

As phone providers continue to try and get consumers to sign up for data packages, the more dynamic smartphones will continue to be a popular purchase for subscribers.  Services such as Twitter, Mobile Facebook, MySpace, and other popular online destinations ported to mobile devices help drive smartphone market.

“Smart phones will make up 29 percent of the industry by 2012, compared with 14 percent in 2009,” a Samsung press statement said.

In addition to smartphones, the South Korean electronics giant believes organic light-emitting diode (OLED) adoption will explode, and will be used by 50 percent of all small digital devices by 2013.  OLED technology is a promising technology – it remains expensive, but prices are dropping – and will be widely used by mobile phones, digital cameras, MP3 players, and other digital media players.

Specifically, 30 percent of game devices and 20 percent of digital cameras could make use of OLED screen technology by 2013.

Samsung is the No. 1 OLED manufacturer in the world.

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By omnicronx on 4/21/2009 11:21:16 AM , Rating: 2
AMOLED's (active matrix) != PMOLED (passive matrix)..

Personally I don't see the point in AMOLED's at all, they cost far too much compared to PMOLED's which are far superior image wise as AMOLEDS still use the old RGB style driving method as each pixel is controlled directly.

LCD's are good enough, there is no reason to go half way between PMOLED's and LCD's. My guess is that companies like samsung realize that more research into better PMOLED technology will be a better idea in the long run. If they can decrease power usage and increase the densities compared to AMOLED's, then manufacturers will have a compelling reason to make the switch to OLED.

If anything we should be seeing more larger sized AMOLED TV's, as the technology is far better suited for larger displays, as they have already reached sizes as large as 40 inches, while OLED's have yet to reach mass scale production of anything more than 10".

By omnicronx on 4/21/2009 11:22:28 AM , Rating: 2
PS.. usually when Sony, Samsung etc are refering to their OLED displays (such as the one beautiful ~10" model Sony released last year) they are referring to PMOLEDs.

By Omega215D on 4/21/2009 11:49:11 AM , Rating: 2
Still the color reproduction is much better and it uses less power (this is an MP3 player, any power savings will be welcomed). The use of AMOLED in portable electronics can help shave off some thickness or use the extra space for a bigger battery.

By omnicronx on 4/21/2009 12:28:17 PM , Rating: 2
But in portable electronics, the only fallback of using PMOLED's is the slightly higher power usage compared to AMOLED's. PMOLED's are still far cheaper to produce, and are already suitable for small screen devices. Not to mention the amazing color reproduction.

The future of OLED technology is in PMOLED's, AMOLED's will merely be a bandaid fix between the two until PMOLED technology is improved. I still do not think the benefits of AMOLED's outweigh the disadvantages when compared to normal LCD displays.
PMOLED's also still have a lower power usage and smaller form factor than LCD TFT displays, but a vastly superior image compared to both LCD and AMOLED's. PMOLED's are perfectly viewable outside, AMOLED's are better than LCD's but still very much sim dim in the sunlight.

AMOLED's are just too expensive, it makes no sense for makers to move from the tried tested and proven LCD. There margins just won't be high enough, resulting in only an advantage for the consumer. This is not exactly a good reason for manufacturers to make the switch, losing money to make the a few consumers happy, when 95% of consumers were happy with LCD's does not make much sense.

By sprockkets on 4/21/2009 12:56:53 PM , Rating: 2
Not sure whether the first gen screens were PM or AM, but the first gen screens that were not AM sucked in refresh rates or from ghosting. If they were PM, then I'd rather have AM.

Or if it was simply neither, fine.

By omnicronx on 4/21/2009 1:03:26 PM , Rating: 2
They were PM, right now AM boasts quicker refresh times. That being said, this is expected to change by the time OLED's become mainstream. AMOLED's are just too expensive, plain and simple, they will not be the replacement for LCD's.

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