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Michael Dell, Dell CEO
Apple comes in fourth in U.S. shipments

With consumers not spending money, sales of PCs and other electronics are nearing their lowest points ever. Despite poor shipments, some categories like netbooks continue to post impressive growth.

The latest shipment numbers from IDC for the U.S. are in and HP has kicked Dell off its perch at the top of the PC shipper list for America. IDC reports that overall global shipments for the quarter were down 7.1% to 63.5 million units shipped.

IDC analyst Bob O'Donnell said in a statement, "HP's dethroning of Dell as the U.S. market share leader and extending its worldwide market share lead is a testament to the company's solid record of business execution over the last several quarters and indicates Dell still faces some challenges in its efforts to reignite its business."

Dell has struggled to turn around as it sheds employees and closes facilities in massive cost cutting measures to help it better compete in the marketplace and become more profitable. IDC reports that the global shipment numbers were better than it had expected. IDC predicted the drop in global PC shipments would be 8.2% from the previous quarter, but the drop was 7.1% according to the firm.

Gartner's numbers for the quarter look a bit different with the drop in global shipments at 6.5% and 67.2 million units shipped. According to both Gartner and IDC, the netbook category is continuing to drive PC sales. The firms both reports that some improvement has been seen in the PC market with inventory levels falling, but Gartner and IDC have different opinions on the impact. IDC reports that it expects production to be stable over the next quarter with Gartner saying the restocking isn’t an indication that consumer demand is improving.

Gartner's George Shiffler said, "We are seeing some evidence of channel inventory restocking, particularly in the United States. This restocking should not be interpreted as a recovery in PC end-user demand; it's still unclear if the global PC market has hit the bottom."

Intel leans more towards the findings of IDC with an announcement this week that it believes the bottom of the market has been reached. The top five PC vendors globally, in order, were HP, Dell, Acer, Lenovo, and Toshiba. In the U.S., the rankings were HP, Dell, Acer, Apple, and Toshiba.



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By Kartick on 4/17/2009 5:32:48 AM , Rating: 1
I worked for a Dell sales / tech support outsourcer in India till a year back. Moving from a sales rep, to coach to team lead to Area manager I saw it all!
I feel things started going down hill mid 2004. Moving from SMB sales to CTS in towards the fag end of 2005 I found out why.
Technical support was a joke. It was all about the AHT, Customer SAT.....damn...it was only about the CSAT!
Other managers were forced to push their teams to work over time (a standard shift was 9.5 hrs breaks included) by 2-3 hrs. all for CSAT. You were pink slipped for bad CSAT / high AHT.
Training was thought as a solution however it was timed by Dells own resources who were stationed onsite. Reps would then need to still get back and pick up thir call numbers.
Bad management / bad work environment (Bosses were abusive)!

When I started out with Dell in 2002 work was great! I see how the company has slipped since then. Mr. Dell...Wake UP!




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