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Companies are finding that the iPhone holds some key advantages, though adoption is still fledgling

When the iPhone first came out, there were those who labeled it sure to fail.  The initial hardware -- and initial OS (1.0) -- left much to be desired.  While employees might have pleaded for the stylish-looking new phone, which doubled as a music player, business owners by and large chose to stick with traditional offerings like Blackberries.

Then came the iterative improvements to the iPhone.  First there was the iPhone OS v2.0, the iPhone 3G, and the introduction of the App Store.  And more recently, there was the announcement of iPhone OS v3.0, and rumors of another hardware update.  Somewhere along this way some businesses, which had formerly been doubters, became believers.

A new report from Forrester research, titled "Making iPhone Work In The Enterprise: Early Lessons Learned" looks at three companies that have come around and embraced the iPhone -- Kraft Foods, Oracle, and Amylin Pharmaceutical.

It finds that two main factors have driven the companies to embrace the iPhone: user satisfaction and the promise of the application platform.  The report states, "
If the iPhone is just another messaging device, then don't bother with it.  (But) it can be far more because it is a capable platform for mobile applications. The right sponsor will have a mobile scenario that needs supporting, perhaps a view of much needed third-party applications, or at least a vision for how to get more information to mobile workers."

Looking at the first factor -- user satisfaction -- the report finds that employee requests were a major factor in deciding to adopt the iPhone.  Employees wanted the iPhone, rather than Blackberries, no doubt thanks to its stronger music, gaming, and internet browsing capabilities.  What the companies discovered was that by giving the employees what they wanted, the employees were more motivated to explore the phone on their own. At all three companies, active wiki communities to troubleshoot problems had been created and managed by employees.  This in turn made interactions with IT less frequent and more positive, cutting cost and hassle.

Another strong draw was the application platform.  While the enterprise software market for the iPhone is still relatively young, with
30,000 programs in the App Store, there are some useful tools out there.  Best of all, the platform is easy enough to develop for that businesses can create their own custom-tailored applications.

However, challenges still remain.  The iPhone's
integrated messaging and calendar programs are weaker than the Blackberry's.  Furthermore, central IT management tools for the iPhone are also nonexistent, whereas RIM provides the Blackberry Enterprise Server Suite as a streamlined IT management solution.  Finally, security is also a major concern.  Employees with iPhones tend to use them more for personal business, putting corporate data at risk.  The iPhone's VPN setting also makes many companies uncomfortable with letting them inside the corporate firewall (though a fix for this is likely in store in OS v3.0).

In short, the iPhone has managed to score a few big early adopters, thanks to its improved business viability.  While adoption is going well at these firms, it still has a ways to go, though, before it can truly hope to see broad adoption across the business community.

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RE: iPhoney for business = fail
By abond on 4/14/2009 4:15:02 PM , Rating: 1
I totally agree. Must have a real keyboard. I have a Blackberry Bold, Treo 650 and an ipod touch. Don't get me wrong, I love the Touch for it's applications. But the OSK it awful for all buyt those mundane of things. The OSK on my Nokia n810 is far better and I would not trade it for a keyboard either.

RE: iPhoney for business = fail
By omnicronx on 4/14/2009 4:22:27 PM , Rating: 2
I said the same thing before I bought my HTC diamond (had a 6700 and 6800 previously which both had slide out keyboards), you get used to it very quickly. In fact because the keys are so small on most devices (and their are no dividers), I can now type just as fast or faster. Of course phones with well designed keypads (like the Bold with its dividers) are still better, but I don't find the extra real estate required to be worth it.

RE: iPhoney for business = fail
By Keeir on 4/14/2009 4:40:33 PM , Rating: 2
I don't find the extra real estate required to be worth it.

I agree... Overall, the extra screen space on an average iphone over a similar sized keyboard smart phone makes the end user experience for my usage pattern bearable.

Of course, my work relies alot on images and graphics to convey information rather than straight words.

RE: iPhoney for business = fail
By hiscross on 4/14/09, Rating: -1
RE: iPhoney for business = fail
By SLEEPER5555 on 4/15/2009 1:44:43 AM , Rating: 2
thats why the ifadphone makes a good toy, it is not a serious device to compete with the BB in the business world except for those who use it more as a toy and want to be cool. those of us who use thier phone for full emails and such need a real Keyboard, the touchscreen doesnt replace the keyboard and wont until it provides real feedback. (no not even the bb storm is good enough feedback wise)

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