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Mother and son aren't big Mac fans, same as their Laptop Hunter predecessors, Lauren and Giampaolo.  (Source: YouTube)

A Best Buy employee helps young Jackson explore the Sony Vaio.  (Source: YouTube)

Lisa is really excited to get her extra money.  (Source: YouTube)
This time Microsoft is going for the moms

First there was Lauren, the redhead who picked an HP over a MacBook and stole millions of internet users' hearts.  Then there was Giampaolo, a young engineer who picked an HP over a MacBook Pro due to the high cost.  Together the pair have kicked off Microsoft's new anti-Apple commercial segment, that looks to hit Apple where it hurts -- its high prices.

Microsoft CEO Steve Ballmer led off the attack several weeks ago blasting Apple, saying that its customers are paying $500 for a logo.  Now Microsoft is airing the third in its popular series of Laptop Hunters commercials -- and this time it's going for the moms.

Crispin Porter+Bogusky hands Lisa $1,500 to find a new computer, searching at their local Best Buy.  She ends up perusing the store with her son Jackson.  She peeks at the Apple computers and while she comments that "they are pretty" her son Jackson is not a big fan, stating that they are "a little small."  Lisa also comments, "These are way more money dude!"

Mother and son also peek at HP computers and others, but surprisingly don't pick an HP, like the previous two Laptop Hunter commercials (so much for brand favoritism theories).  Lisa ends up instead finding a Sony VAIO FW with Blu-Ray and a big screen.  Jackson is content.

Assuming the laptop they picked was the base model Best Buy carries (special options typically require an order), it retails for approximately $899 and has middle-of-the-road specs.  It comes with a middle-of-the-road Intel T6400 Core 2 Duo processor, a relatively underpowered Intel Graphics Media Accelerator 4500MHD graphics, and 4 GB RAM.  The screen is an XBRITE-HiColor 16.4" 1600 x 900 display.  The whole thing is slightly heavy, weighing in at 6.83 lb.  The battery life is approximately 2 hrs and 45 min, according to reviews.

The mom pockets a couple hundred dollars and the traditional "Congratulations, <insert name> its a PC." rolls. 

In all reception of the new commercial among the tech community seems to be slightly better than the second commercial, though still falling short of the first.  Overall, her computer, like the HPs, is not true 1080p, but it does have the advantage of Blu-Ray (though the processor and graphics are weak).  However, some are calling the Microsoft's attacks increasingly tired and not direct enough.  Writes CrunchGear, "Adding commentary to these things is getting fairly tedious. The Mac attack wasn’t very egregious..."

However, given how long Apple has run its own attack ads, it only seems fair to give Microsoft some time to respond in kind.  Ultimately the commercials prove an amusing distraction, though though the latest two have been overshadowed by the popularity of the initial installment.

You can check out the ad for yourself here.


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By CrazyBernie on 4/10/2009 5:49:32 PM , Rating: 3
quote:
I spent several hours tweaking my Vista to run right on my Sony Vaio


You bought a Sony VAIO... first mistake. Having actually worked as a PC Tech on most of the Major brands out there, I can say that Sony is one of the worst offenders when it comes to loading crapware on their machines.

quote:
My Mac mini worked out of the box.


90% of branded PC's work out of the box, unless you count having to connect COLOR CODED cables. That's a pretty antiquated argument.

quote:
I love my Vista machine but it cost me several hours of tweaking to get it right and I am an MCSE!


Unfortunately, MCSE means nothing theses days... and it shows. Anyone can memorize some answers for a test.

quote:
How many average users would know to disable Superfetch, or Windows Search to speed things up?


The average user isn't going to notice the difference with those features on or off.

quote:
So the average user pays 300-400 hundred dollars more for a MAC, but how much time do they save, say over a three year lifespan?


The average user isn't going to buy a Mac. And I wouldn't be surprised if that dollar figure is a bit on the low side.


By Spivonious on 4/13/2009 9:12:55 AM , Rating: 2
Turning off Superfetch slows things down. And the MCSE cert doesn't exist, and hasn't for a couple of years now.

I've got Superfetch on and 6GB of RAM and after the machine boots, I never see the hard drive moving unless I'm loading a file I haven't used in months.


"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton














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