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Mother and son aren't big Mac fans, same as their Laptop Hunter predecessors, Lauren and Giampaolo.  (Source: YouTube)

A Best Buy employee helps young Jackson explore the Sony Vaio.  (Source: YouTube)

Lisa is really excited to get her extra money.  (Source: YouTube)
This time Microsoft is going for the moms

First there was Lauren, the redhead who picked an HP over a MacBook and stole millions of internet users' hearts.  Then there was Giampaolo, a young engineer who picked an HP over a MacBook Pro due to the high cost.  Together the pair have kicked off Microsoft's new anti-Apple commercial segment, that looks to hit Apple where it hurts -- its high prices.

Microsoft CEO Steve Ballmer led off the attack several weeks ago blasting Apple, saying that its customers are paying $500 for a logo.  Now Microsoft is airing the third in its popular series of Laptop Hunters commercials -- and this time it's going for the moms.

Crispin Porter+Bogusky hands Lisa $1,500 to find a new computer, searching at their local Best Buy.  She ends up perusing the store with her son Jackson.  She peeks at the Apple computers and while she comments that "they are pretty" her son Jackson is not a big fan, stating that they are "a little small."  Lisa also comments, "These are way more money dude!"

Mother and son also peek at HP computers and others, but surprisingly don't pick an HP, like the previous two Laptop Hunter commercials (so much for brand favoritism theories).  Lisa ends up instead finding a Sony VAIO FW with Blu-Ray and a big screen.  Jackson is content.

Assuming the laptop they picked was the base model Best Buy carries (special options typically require an order), it retails for approximately $899 and has middle-of-the-road specs.  It comes with a middle-of-the-road Intel T6400 Core 2 Duo processor, a relatively underpowered Intel Graphics Media Accelerator 4500MHD graphics, and 4 GB RAM.  The screen is an XBRITE-HiColor 16.4" 1600 x 900 display.  The whole thing is slightly heavy, weighing in at 6.83 lb.  The battery life is approximately 2 hrs and 45 min, according to reviews.

The mom pockets a couple hundred dollars and the traditional "Congratulations, <insert name> its a PC." rolls. 

In all reception of the new commercial among the tech community seems to be slightly better than the second commercial, though still falling short of the first.  Overall, her computer, like the HPs, is not true 1080p, but it does have the advantage of Blu-Ray (though the processor and graphics are weak).  However, some are calling the Microsoft's attacks increasingly tired and not direct enough.  Writes CrunchGear, "Adding commentary to these things is getting fairly tedious. The Mac attack wasn’t very egregious..."

However, given how long Apple has run its own attack ads, it only seems fair to give Microsoft some time to respond in kind.  Ultimately the commercials prove an amusing distraction, though though the latest two have been overshadowed by the popularity of the initial installment.

You can check out the ad for yourself here.


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RE: AT&T runs the best apple commercials.
By ebakke on 4/10/2009 11:44:33 AM , Rating: 4
quote:
Apple doesn't know how to advertise to people very well.
What rock are you living under? Marketing themselves effectively is what Apple does.


RE: AT&T runs the best apple commercials.
By quiksilvr on 4/10/2009 11:49:49 AM , Rating: 5
Apple doesn't know how to advertise to EDUCATED people very well. The general masses are what they are aiming at because there are more non-educated people than educated people in this country and they are taking advantage of that.

IMO, money speaks. If people can simply open their eyes and realize that Apple does deserve to sell at a premium, but not the extent that they've been doing.

It's thanks to commercials like these that show the other side of the table (without being so blatantly bias, they actually complimented Apple on their aesthetic appeal in pretty much all of these commercials). Maybe people will get a clue and boycott Apple so that Apple can bring its prices down, especially during this economy.


RE: AT&T runs the best apple commercials.
By SoCalBoomer on 4/10/2009 12:34:14 PM , Rating: 2
It's the educated people who I have a hard time dealing with when they say they want a Mac but the software they want to run is not available on a Mac - not the uneducated or undergrad. . .they just go grab a PC.

And yes, they insist they can run Windows on a Mac and then leave it to me to fight parallels to get their specific software package (like SPSS, which is a pain, btw.) to run correctly on it.


RE: AT&T runs the best apple commercials.
By mondo1234 on 4/11/2009 4:28:10 PM , Rating: 2
quote:
It's the educated people who I have a hard time dealing with when they say they want a Mac but the software they want to run is not available on a Mac - not the uneducated or undergrad. . .they just go grab a PC.

Its because educated people often make more money than the uneducated and price is not an issue. Most people in here have begun to argue that you cannot compare the mac buyer to the Lexus buyer, but the fact is, people will buy what they can afford. Not too many Doctors buy a Lexus, they buy a Mercedes - because they can afford it.


RE: AT&T runs the best apple commercials.
By Cypherdude1 on 4/12/09, Rating: 0
By MrPickins on 4/12/2009 4:17:27 PM , Rating: 5
quote:
Apple claims their notebooks can operate for 8 hours straight before requiring a recharge. All Windows-based notebooks only operate for 2.5 hours max.


Apple lies.


RE: AT&T runs the best apple commercials.
By snownpaint on 4/10/09, Rating: 0
RE: AT&T runs the best apple commercials.
By droplets on 4/10/2009 2:51:13 PM , Rating: 5
quote:
Maybe we should Boycott BMW or Mercedes for prices to high.

It is erroneous to compare, say, a Macbook to any of the aforementioned brands. With those, you actually get quality parts in addition to the shiny-ness.
The last Macbook that I bought, and will buy for a while, came with a Fujitsu hard drive, Hynix memory, and a god awful LCD panel. Why can Apple get away with this? Because when your hard drive breaks after a month of use, you can make an appointment at the Genius Bar and get a facial at the mall while you wait.
BTW, they were able to recover my OSX (HFS+?) partition, but wouldn't even attempt to recover my NTFS fusion partition.
And please don't try to say the packaging is worth the premium. 3 months into ownership the keyboard cover was cracking, and I lived in constant fear I would be another victim of the firey AC-DC adapter issue, and these are $80 adapters, mind you.


RE: AT&T runs the best apple commercials.
By lemonadesoda on 4/11/2009 5:16:19 PM , Rating: 2
quote:
It is erroneous to compare, say, a Macbook to any of the aforementioned brands. With those, you actually get quality parts in addition to the shiny-ness.
ROFL. You, yourself, have fallen into the marketing/pay premium trap if you believe that! It is exactly a great analogy; you pay 50% more, get some parts that are better, but the majority of parts are not - but you survive on brand value and perception.
Consider yourself lucky not to have owned a recent Mercedes or BMW. You receive only an internet correction to your comment rather than a big $ and big service hole in your pocket.


By droplets on 4/24/2009 11:31:35 AM , Rating: 2
Perhaps I shouldn't have spoken about luxury products which I don't own. I can tell you, however, that the repairs to my Buick average about %50-35% of what my brother's Golf does.


"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007














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