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Mother and son aren't big Mac fans, same as their Laptop Hunter predecessors, Lauren and Giampaolo.  (Source: YouTube)

A Best Buy employee helps young Jackson explore the Sony Vaio.  (Source: YouTube)

Lisa is really excited to get her extra money.  (Source: YouTube)
This time Microsoft is going for the moms

First there was Lauren, the redhead who picked an HP over a MacBook and stole millions of internet users' hearts.  Then there was Giampaolo, a young engineer who picked an HP over a MacBook Pro due to the high cost.  Together the pair have kicked off Microsoft's new anti-Apple commercial segment, that looks to hit Apple where it hurts -- its high prices.

Microsoft CEO Steve Ballmer led off the attack several weeks ago blasting Apple, saying that its customers are paying $500 for a logo.  Now Microsoft is airing the third in its popular series of Laptop Hunters commercials -- and this time it's going for the moms.

Crispin Porter+Bogusky hands Lisa $1,500 to find a new computer, searching at their local Best Buy.  She ends up perusing the store with her son Jackson.  She peeks at the Apple computers and while she comments that "they are pretty" her son Jackson is not a big fan, stating that they are "a little small."  Lisa also comments, "These are way more money dude!"

Mother and son also peek at HP computers and others, but surprisingly don't pick an HP, like the previous two Laptop Hunter commercials (so much for brand favoritism theories).  Lisa ends up instead finding a Sony VAIO FW with Blu-Ray and a big screen.  Jackson is content.

Assuming the laptop they picked was the base model Best Buy carries (special options typically require an order), it retails for approximately $899 and has middle-of-the-road specs.  It comes with a middle-of-the-road Intel T6400 Core 2 Duo processor, a relatively underpowered Intel Graphics Media Accelerator 4500MHD graphics, and 4 GB RAM.  The screen is an XBRITE-HiColor 16.4" 1600 x 900 display.  The whole thing is slightly heavy, weighing in at 6.83 lb.  The battery life is approximately 2 hrs and 45 min, according to reviews.

The mom pockets a couple hundred dollars and the traditional "Congratulations, <insert name> its a PC." rolls. 

In all reception of the new commercial among the tech community seems to be slightly better than the second commercial, though still falling short of the first.  Overall, her computer, like the HPs, is not true 1080p, but it does have the advantage of Blu-Ray (though the processor and graphics are weak).  However, some are calling the Microsoft's attacks increasingly tired and not direct enough.  Writes CrunchGear, "Adding commentary to these things is getting fairly tedious. The Mac attack wasn’t very egregious..."

However, given how long Apple has run its own attack ads, it only seems fair to give Microsoft some time to respond in kind.  Ultimately the commercials prove an amusing distraction, though though the latest two have been overshadowed by the popularity of the initial installment.

You can check out the ad for yourself here.


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Mac and Microsoft adds
By Tuck on 4/10/2009 11:11:25 AM , Rating: -1
The Mac adds rubbed salt on the current round of Microsoft problems, that were caused by sending products to the marketplace too quickly. In each case the message was loud and clear that the Mac didn't have those problems.
The Microsoft adds thus far only have one issue (one note if you will), cost, and it is very difficult for even the most expensive marketing types to get a tune out of one note. With so little to work with they have actually done pretty well so far.
I have used both for years. When it is my money I go Mac. It is significantly cheaper over the long term (5-10 years). The clients who have heeded my advice are very pleased. They come back to me for assitance on upgrades and expansion, but I don't see them that often. The ones who haven't heeded my advice are not. I get even more business from them for unnecessary conflicts and equipment either not working or not workiing right. I only give good advice if I am going to give it, but I am happy to take the money whether the client heeds my advice or not.




RE: Mac and Microsoft adds
By TomZ on 4/10/2009 11:37:18 AM , Rating: 3
Nah, the Mac ads were full of exaggeration and lies.


RE: Mac and Microsoft adds
By Whaaambulance on 4/10/2009 11:41:03 AM , Rating: 2
How does the Koolaid taste?


RE: Mac and Microsoft adds
By Motoman on 4/10/2009 12:39:32 PM , Rating: 3
Unfortunately, not like almonds...evidently.


RE: Mac and Microsoft adds
By 7Enigma on 4/15/2009 11:09:26 AM , Rating: 2
zing!


RE: Mac and Microsoft adds
By erple2 on 4/10/2009 11:43:18 AM , Rating: 2
All I got out of the mac ads were that Microsoft was having problems, and the macs could run iLife. I never got the impression that the Mac didn't have those problems.


RE: Mac and Microsoft adds
By cerx on 4/10/09, Rating: 0
RE: Mac and Microsoft adds
By Pirks on 4/10/09, Rating: -1
RE: Mac and Microsoft adds
By TomZ on 4/11/2009 12:19:33 AM , Rating: 2
Only an Apple zealot like you would use such demented logic to attribute Windows 7's early success to Jobs, LOL.


RE: Mac and Microsoft adds
By Pirks on 4/11/09, Rating: -1
RE: Mac and Microsoft adds
By TomZ on 4/11/2009 10:51:51 AM , Rating: 3
In your reply, you always change the subject.


RE: Mac and Microsoft adds
By Pirks on 4/11/09, Rating: -1
RE: Mac and Microsoft adds
By Whaaambulance on 4/11/2009 4:54:05 AM , Rating: 1
Apparently they also downrate for not laughing at stupid jokes... like the 'leave apple alone' thing... lol.


"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad














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