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Mother and son aren't big Mac fans, same as their Laptop Hunter predecessors, Lauren and Giampaolo.  (Source: YouTube)

A Best Buy employee helps young Jackson explore the Sony Vaio.  (Source: YouTube)

Lisa is really excited to get her extra money.  (Source: YouTube)
This time Microsoft is going for the moms

First there was Lauren, the redhead who picked an HP over a MacBook and stole millions of internet users' hearts.  Then there was Giampaolo, a young engineer who picked an HP over a MacBook Pro due to the high cost.  Together the pair have kicked off Microsoft's new anti-Apple commercial segment, that looks to hit Apple where it hurts -- its high prices.

Microsoft CEO Steve Ballmer led off the attack several weeks ago blasting Apple, saying that its customers are paying $500 for a logo.  Now Microsoft is airing the third in its popular series of Laptop Hunters commercials -- and this time it's going for the moms.

Crispin Porter+Bogusky hands Lisa $1,500 to find a new computer, searching at their local Best Buy.  She ends up perusing the store with her son Jackson.  She peeks at the Apple computers and while she comments that "they are pretty" her son Jackson is not a big fan, stating that they are "a little small."  Lisa also comments, "These are way more money dude!"

Mother and son also peek at HP computers and others, but surprisingly don't pick an HP, like the previous two Laptop Hunter commercials (so much for brand favoritism theories).  Lisa ends up instead finding a Sony VAIO FW with Blu-Ray and a big screen.  Jackson is content.

Assuming the laptop they picked was the base model Best Buy carries (special options typically require an order), it retails for approximately $899 and has middle-of-the-road specs.  It comes with a middle-of-the-road Intel T6400 Core 2 Duo processor, a relatively underpowered Intel Graphics Media Accelerator 4500MHD graphics, and 4 GB RAM.  The screen is an XBRITE-HiColor 16.4" 1600 x 900 display.  The whole thing is slightly heavy, weighing in at 6.83 lb.  The battery life is approximately 2 hrs and 45 min, according to reviews.

The mom pockets a couple hundred dollars and the traditional "Congratulations, <insert name> its a PC." rolls. 

In all reception of the new commercial among the tech community seems to be slightly better than the second commercial, though still falling short of the first.  Overall, her computer, like the HPs, is not true 1080p, but it does have the advantage of Blu-Ray (though the processor and graphics are weak).  However, some are calling the Microsoft's attacks increasingly tired and not direct enough.  Writes CrunchGear, "Adding commentary to these things is getting fairly tedious. The Mac attack wasn’t very egregious..."

However, given how long Apple has run its own attack ads, it only seems fair to give Microsoft some time to respond in kind.  Ultimately the commercials prove an amusing distraction, though though the latest two have been overshadowed by the popularity of the initial installment.

You can check out the ad for yourself here.


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RE: Gaming - with intel graphics?
By LuxZg on 4/10/2009 10:48:35 AM , Rating: 3
Says on Sony site that it can have ATI HD3650 Mobility.. which is like 5x better
http://www.sonystyle.com/webapp/wcs/stores/servlet...

And since BestBuy lists only one VAIO FW model, and it's 899$ and not 1100$ as you say (http://www.bestbuy.com/site/olspage.jsp?skuId=9156... ) I'm guessing they took the ATI graphics option.. (?)

With that, I'd agree it's a pretty fine gaming for a laptop, and BluRay is nice since .. well.. they got it for free anyway :D :P


RE: Gaming - with intel graphics?
By gstrickler on 4/10/2009 12:40:21 PM , Rating: 2
Intel 4500MHD integrated graphics and they include a Blu-Ray Player?

Intel 4500MHD good for gaming?

Someone in this ad doesn't have a clue and/or is doing some serious drugs.


RE: Gaming - with intel graphics?
By TomZ on 4/10/2009 1:40:33 PM , Rating: 2
That chipset provides hardware accelerated decode for video for Blu-ray, so that's okay.

I would say it's "good" for games, but not "great." It's also cheap and doesn't consume much power, so it's not all bad.


RE: Gaming - with intel graphics?
By mondo1234 on 4/11/2009 4:16:18 PM , Rating: 2
Of the current mobile chips, the 4500MHD is second to last, only below it is the X3100 in terms of gaming performance. Gaming with it should be very comparable between the two.


By Dark Legion on 4/10/2009 5:01:59 PM , Rating: 2
The graphics can handle bluray, but not much gaming. Much like Apple, Microsoft is also counting on the fact that most people watching these ads have no idea about computers. Anyone here can tell that this computer is complete garbage for gaming, which is what the kid wants it for.

For example:
1) cheap: http://www.newegg.com/Product/Product.aspx?Item=N8...
2) midrange: http://www.newegg.com/Product/Product.aspx?Item=N8...
3) exactly what the kid wanted with decent gaming capability: http://www.newegg.com/Product/Product.aspx?Item=N8...


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