Microsoft Airs Its Third Anti-Apple Commercial
April 10, 2009 9:05 AM
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Mother and son aren't big Mac fans, same as their Laptop Hunter predecessors, Lauren and Giampaolo.
A Best Buy employee helps young Jackson explore the Sony Vaio.
Lisa is really excited to get her extra money.
This time Microsoft is going for the moms
First there was Lauren, the redhead who picked an HP over a MacBook and
stole millions of internet users' hearts
. Then there was
, a young engineer who picked an HP over a MacBook Pro due to the high cost. Together the pair have kicked off Microsoft's new anti-Apple commercial segment, that looks to hit Apple where it hurts -- its high prices.
Microsoft CEO Steve Ballmer led off the attack several weeks ago blasting Apple, saying that its customers are
paying $500 for a logo
. Now Microsoft is airing the third in its popular series of Laptop Hunters commercials -- and this time it's going for the moms.
Crispin Porter+Bogusky hands Lisa $1,500 to find a new computer, searching at their local Best Buy. She ends up perusing the store with her son Jackson. She peeks at the Apple computers and while she comments that "they are pretty" her son Jackson is not a big fan, stating that they are "a little small." Lisa also comments, "These are way more money dude!"
Mother and son also peek at HP computers and others, but surprisingly don't pick an HP, like the previous two Laptop Hunter commercials (so much for brand favoritism theories). Lisa ends up instead finding a Sony VAIO FW with Blu-Ray and a big screen. Jackson is content.
Assuming the laptop they picked was the base model Best Buy carries (special options typically require an order), it retails for approximately $899 and has middle-of-the-road specs. It comes with a middle-of-the-road Intel T6400 Core 2 Duo processor
a relatively underpowered Intel Graphics Media Accelerator 4500MHD graphics, and 4 GB RAM. The screen is an
XBRITE-HiColor 16.4" 1600 x 900 display
. The whole thing is slightly heavy, weighing in at 6.83 lb. The battery life is approximately 2 hrs and 45 min, according to
The mom pockets a couple hundred dollars and the traditional "Congratulations, <insert name> its a PC." rolls.
In all reception of the new commercial among the tech community seems to be slightly better than the second commercial, though still falling short of the first. Overall, her computer, like the HPs, is not true 1080p, but it does have the advantage of Blu-Ray (though the processor and graphics are weak). However, some are calling the Microsoft's attacks increasingly tired and not direct enough.
, "Adding commentary to these things is getting fairly tedious. The Mac attack wasn’t very egregious..."
However, given how long Apple has
run its own attack ads
, it only seems fair to give Microsoft some time to respond in kind. Ultimately the commercials prove an amusing distraction, though though the latest two have been overshadowed by the popularity of the initial installment.
You can check out the ad for yourself
This article is over a month old, voting and posting comments is disabled
4/10/2009 10:39:38 AM
...and if you PAY enough people to purchase a crappy Windows box...
Ballmer could personally deliver the finest Windows system in existence today, present it for free, kick in a bonus check, offer free Windows upgrades for life with unlimited free tech support, and I would still PAY TO BUY A MAC. Literally every single time I use a PC belonging to a friend, for work, etc. it gives nothing but misery and agony (and I'm not a novice PC user). If you calculated all of the lost productivity and time wasted dealing with problems with crappy Windows boxes, it would be an astonishing sum.
Many weigh in on these posts, in particular, most have one typical "I manage a site that has PC's and Macs and blah blah blah..." BS from the MicroTard certified dorks that must be hired to manage the wretched Windows chaos; crashes, viruses, crashes, problems, blue screen of death, this doesn't work, that doesn't work. It's obvious there are issues with both systems depending on their environment.
Now, Vista is nice, it's pretty, it converges ever closer to the Mac OS, so for the average user, that's just great...when it works. XP was a solid OS...when it worked.
I am a rather advanced user compared to most, but not an IT dork, so feel that I am in a position to assess the differences. For me, the Mac always works, whereas EVERY SINGLE PC that I use has some f'ing issue, virus, bug, or problem that makes you want to tear your hair out to do basic tasks (To the dorks: I don't care to keep a log of the specific issues I've faced, just suffice it to say that the Windows PC user experience (for me) is generally negative). The dorks like Gates, Ballmer and the IT gurus just scoff and snort through their noses, and say..."it's so simple...", well dorkmeisters, it's NOT so simple for 90% of the users, it's just annoying.
I look at it from the perspective of ease of operation over time, and lack of necessary support, and I choose the Mac every time. Yeah, it'd be great if they were a little cheaper, but paying a few hundred extra to avoid the misery seems cheap to me.
I can now envision the PC fanatics out there scrambling to reply to this post and tell me why I'm wrong, but I'm not, so all you Windows loving PC dorks can kiss my Apple red A**.
RE: MicroTards Unite!
4/10/2009 10:59:40 AM
I think whats really going on here is, after that 90% of users have visited xxx sites for 6 months and gotten the viruses and spyware/malware.
After which you call one of us snotty tech guys over to clean up your (mess) computer for the 50th time and not get paid for taking time out of our day and lives, showing us how much respect you have for us and expecting us to drop what we're doing even at work and take your stupid tech calls.
After we tell you every time what to do and how to do it and even go so far as to give you instruction on actually scanning occasionally, defraging and restarting the computer sometimes, and even turning on the firewall and not allowing everything - so you might miss belladonna's latest anal squirting antics.
We don't feel like being friendly and nice after all of that typically, you won't listen anyway. You'll still be complaining and expecting us to take care of you.
RE: MicroTards Unite!
4/10/2009 11:47:17 AM
I'm no fortune teller but I see an Apple red post in your future.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
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