Print 125 comment(s) - last by droplets.. on Apr 24 at 11:31 AM

Mother and son aren't big Mac fans, same as their Laptop Hunter predecessors, Lauren and Giampaolo.  (Source: YouTube)

A Best Buy employee helps young Jackson explore the Sony Vaio.  (Source: YouTube)

Lisa is really excited to get her extra money.  (Source: YouTube)
This time Microsoft is going for the moms

First there was Lauren, the redhead who picked an HP over a MacBook and stole millions of internet users' hearts.  Then there was Giampaolo, a young engineer who picked an HP over a MacBook Pro due to the high cost.  Together the pair have kicked off Microsoft's new anti-Apple commercial segment, that looks to hit Apple where it hurts -- its high prices.

Microsoft CEO Steve Ballmer led off the attack several weeks ago blasting Apple, saying that its customers are paying $500 for a logo.  Now Microsoft is airing the third in its popular series of Laptop Hunters commercials -- and this time it's going for the moms.

Crispin Porter+Bogusky hands Lisa $1,500 to find a new computer, searching at their local Best Buy.  She ends up perusing the store with her son Jackson.  She peeks at the Apple computers and while she comments that "they are pretty" her son Jackson is not a big fan, stating that they are "a little small."  Lisa also comments, "These are way more money dude!"

Mother and son also peek at HP computers and others, but surprisingly don't pick an HP, like the previous two Laptop Hunter commercials (so much for brand favoritism theories).  Lisa ends up instead finding a Sony VAIO FW with Blu-Ray and a big screen.  Jackson is content.

Assuming the laptop they picked was the base model Best Buy carries (special options typically require an order), it retails for approximately $899 and has middle-of-the-road specs.  It comes with a middle-of-the-road Intel T6400 Core 2 Duo processor, a relatively underpowered Intel Graphics Media Accelerator 4500MHD graphics, and 4 GB RAM.  The screen is an XBRITE-HiColor 16.4" 1600 x 900 display.  The whole thing is slightly heavy, weighing in at 6.83 lb.  The battery life is approximately 2 hrs and 45 min, according to reviews.

The mom pockets a couple hundred dollars and the traditional "Congratulations, <insert name> its a PC." rolls. 

In all reception of the new commercial among the tech community seems to be slightly better than the second commercial, though still falling short of the first.  Overall, her computer, like the HPs, is not true 1080p, but it does have the advantage of Blu-Ray (though the processor and graphics are weak).  However, some are calling the Microsoft's attacks increasingly tired and not direct enough.  Writes CrunchGear, "Adding commentary to these things is getting fairly tedious. The Mac attack wasn’t very egregious..."

However, given how long Apple has run its own attack ads, it only seems fair to give Microsoft some time to respond in kind.  Ultimately the commercials prove an amusing distraction, though though the latest two have been overshadowed by the popularity of the initial installment.

You can check out the ad for yourself here.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

BAD Combination
By mkhall7475 on 4/10/2009 9:56:36 AM , Rating: -1
Wow - What a disater - Best Buy and a Sony Vaio. This was my choice about 18 months ago.

I thought - Best Buy, Geek Squad and a Sony Vaio, all my technical worries are over. I own my own business and have been doing this for myself for a couple of years.

What a Fool was I! Things only got worse.

Well, the computer came loaded with a lot of crap software. From the first day, it took 5 minutes to turn on. And it was unable to hook up to my network. I had to take it to Geek squad and they doubled the RAM and "stripped the trash" as they put it. Additionally, they said it would now connect to my network. After 6 calls to Sony and back to Geek squad, they decided that it had to go back to Sony for repairs. It would be gone only 5 days. You guessed it - 10 days! Remember, I own my own business! And when it came back they had reformated my hard drive and it was full of trash again! So, Geek squad charged me to "strip the trash" again!

STILL unable to connect. NOW it is my router/modem according to Best Buy(although my old computer before it crashed didn't have a problem). SO $1,000 later I have new router, printer, print server and the Geek squad is installing the network. How do you think that went????

Well, in the first 9 months, the system worked completely for about 2.5 months! I could goo on and on......

Avoid Sony Vaios, Best Buy, and the Geek Squad!!

RE: BAD Combination
By Proxes on 4/10/2009 10:11:53 AM , Rating: 3
Sounds like you need to expand your network to include some IT contacts if you're going to run your own business.

RE: BAD Combination
By TomZ on 4/10/2009 10:28:29 AM , Rating: 2
Agreed - I would suggest putting ads on Craisglist looking for someone part-time. Hopefully you could find somebody who does that type of work for their day job, and then hire them to do small bits of work for you on the side.

If you're depending on your computer for your business, I also think it is worth it to pay for the next-day, on-site support contracts. Normally I'm against paying for support contracts because they are generally a waste of money, but if you need the computer for business, the cost is usually justified.

RE: BAD Combination
By JasonMick on 4/10/2009 10:15:24 AM , Rating: 2
I think your router was configured wrong.

I have a Sony Vaio (bought as an open item at BB, ironically) that has had no networking issues. I've used in on a number of different wireless networks and not run into any significant difficulty.

Granted the T8100 and 8400 GS leave something to be desired in terms of gaming, but it still runs Fallout 3, etc. with little problems.

I think overall Vaios are a bit overpriced, but they are pretty well built, have better than average battery life in my experience, as well as having Blu-Ray, which is a perk.

Your first mistake was trusting geeksquad. When I used to get my computer sent out for factory repairs with them, I used to chat hardware with them. Those people knew NOTHING real about hardware and failed to grasp basic concepts like differences between mobile graphics cards. In fact, they were so impressed at my "knowledge", that they told me I should "definitely apply for a job here". Yea right, no way.

As far as factory-installed crap Get Crapcleaner and read some online tutorials about cleaning off factory-installed junkware. It really should only take a couple of hours -- a lot come with direct uninstall options.

Then you could have saved yourself 9 months of hell -- live and learn, I guess.

RE: BAD Combination
By fatedtodie on 4/10/2009 12:08:10 PM , Rating: 2
Are 95% of Fallout 3's problems with the GAME itself? Bad programming etc? I wouldn't use a buggy game as an example of what a computer can run.

RE: BAD Combination
By 7Enigma on 4/15/2009 11:07:21 AM , Rating: 2
If you are going to spend a couple hours removing junk, you would be much better served just reinstalling the OS. No matter what removal attempts you try, there is nothing like a fresh install.

RE: BAD Combination
By kattanna on 4/10/2009 10:41:09 AM , Rating: 5
I thought - Best Buy, Geek Squad ... all my technical worries are over.

LOL.. now thats the funniest thing i have read all week. thanks my friend for the good chuckle!!

RE: BAD Combination
By adiposity on 4/10/2009 11:27:30 AM , Rating: 2
Man, some bad choices there...Vaios, Best Buy, and Geek squad!!? Hopefully you learned your lesson about BB and GS.

However, although I am no fan of Vaios, I doubt there's one Vaio in 100,000 that doesn't automatically connect to a properly configured network. They have standard network ports/wireless ports and drivers. There's nothing very different from what you'd find on a Lenovo or an HP.

If you are running your own business, and can't handle one PC, you probably need to pay someone to help you (to at least configure it). Lenovo business laptops don't have crapware installed, if that's an issue.


RE: BAD Combination
By jimbojimbo on 4/10/2009 12:15:21 PM , Rating: 2
Complaing that you can't get things working is like some idiot buying the top of the line model stove and complaining why it can't cook him great food.

If you've read any posts here at all you'd know that depending on the Geek squad is the dumbest thing you could do.

RE: BAD Combination
By SavagePotato on 4/11/2009 4:09:03 PM , Rating: 2
This is so indicative of the typical "Business Owner"

Doing tech support for an internet provider I think one of the most common calls was joe user dropping the "I'm running a business" bomb indignantly, as if somehow that gives you admittance into a secret club where they really fix your problems not just give you the runaround. Incidentally EVERYONE seems to be running a business, (despite being on the lowest possible residential high speed package money can buy of course...)

I have really learned to hate anyone that points out how they are running a business to validate their position as somehow having more weight than others.

If you are running a business you need to take your head out of your ass because your business is going to be epic fail if you can't manage simple concepts like hiring an IT consultant to do the things you are incapable of.

I have taken so so many calls from small business owners that think it's anyone but THEIR responsibility that their network runs properly.

So so many annoying tards that expect their internet provider is going to provide endless free tech support for their royally screwed up internal network that they randomly go on a cable swapping spree on from time to time because their limewire didn't work fast enough and now nothing works.

So yeah, Business owner OP... Your business is your responsibility and whether you have a mac, or a pc, you still are going to be too incompetent to keep it running, so pay a damn technician to do what you can't, have a coke and a smile and stfu, oh and stop expecting that the tech world somehow exists to make you a success when you can't do it yourself.

RE: BAD Combination
By Etern205 on 4/11/2009 6:42:49 PM , Rating: 2
The brains of typical business owners and their stupid employees...

-Never backups data. Uses that "I got x years of data" bs.
-Makes stupid mistakes and never admits it.
-Can't tell the difference between shutdown and restart
-Thinks they're smart just because they know how to use Word, Excel, and browse the Internet.
-Blames everything on the IT personal.

e.g. System does not turn on, PSU died, change PSU and system is back up and running. A few minutes later then come to you saying everything does not work and it's all your fault. Well how the fuck can an IT person predict that changing a PSU will lead to other problems if the system won't even turn on in the first place?!

RE: BAD Combination
By Etern205 on 4/11/2009 6:44:26 PM , Rating: 2
Why does my comment start out with a 1 rating?
Did DT change their rating system?

RE: BAD Combination
By SavagePotato on 4/11/2009 8:51:52 PM , Rating: 2
Funny, this reminds me of a situation a year or two ago where I was at this place and I was about to move their company file to a small samba server and put the latest simply accounting on their systems.

I ask the lady there, when was the last backup done? She is like oh just at the end of last month. So I'm thinking okay that's not that bad. So I'm like okay, do you have it handy, she walks out of the room and comes back with a Rolodex of like 70 floppy disks and says here it is...

I stood there kind of in disbelief for a moment (this was like 2007). Fortunately their "backup" wasn't needed and the server had offsite backup from there on, because yes their "backup" was corrupted on the second disk. (I checked just for my own amusement.)

This same lady called about a year later saying she couldn't access the company file, when I looked at it it went from 70 meg's down to 1.5 and was useless, I don't know what the heck she did, nor did I care, but it was sure a damn good thing they had the offsite backup then.

RE: BAD Combination
By sinful on 4/10/2009 3:42:13 PM , Rating: 1
You should have just found a 13 year old kid, tell them you want to run some games on it, and let them go at it.

In no time, the PC would be free of crapware and it'd be on the network with a super fast ping.

RE: BAD Combination
By lightfoot on 4/10/2009 4:11:21 PM , Rating: 1
I'm not sure I see how an Apple would have been any better...

They don't have all the junk installed - but they still charge you a premium for that "privlege."

So far as the network is concerned, they would have sold you a wireless router and told you to run it with all the security and encryption turned off.

It still wouldn't have worked so they would recommend going to Starbucks with your laptop and buying a latte everytime you need the internet - this seems to be the only way that Macbooks connect to the internet... at least from what I've seen.

RE: BAD Combination
By TomZ on 4/10/2009 4:14:54 PM , Rating: 2
They don't have all the junk installed
Wrong, they just have "Apple" junk installed, that's all. Lots of little apps and applets that are nice if you use them, but junk if you don't want them.

RE: BAD Combination
By INeedCache on 4/10/2009 4:29:14 PM , Rating: 2
Most Windows-based computers sold by major companies do have lots of junk installed, and that is bad. But why do poeple, particularly the Apple crowd, blame that on Microsoft? Imagine the uproar if Microsoft tried to add a "no junk software to be pre-installed with Windows" clause to its licensing agreement.

RE: BAD Combination
By Belard on 4/10/2009 5:54:24 PM , Rating: 2
Apple isn't actually blaming MS for the added 3rd party bloatware... but "PC" in general.

About the only computers without bloat are expensive game PCs and business computers like ThinkPad and ThinkCenteres.

"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Laptop or Tablet - Which Do You Prefer?
September 20, 2016, 6:32 AM
Update: Samsung Exchange Program Now in Progress
September 20, 2016, 5:30 AM
Smartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki