Microsoft Airs Its Third Anti-Apple Commercial
April 10, 2009 9:05 AM
comment(s) - last by
Mother and son aren't big Mac fans, same as their Laptop Hunter predecessors, Lauren and Giampaolo.
A Best Buy employee helps young Jackson explore the Sony Vaio.
Lisa is really excited to get her extra money.
This time Microsoft is going for the moms
First there was Lauren, the redhead who picked an HP over a MacBook and
stole millions of internet users' hearts
. Then there was
, a young engineer who picked an HP over a MacBook Pro due to the high cost. Together the pair have kicked off Microsoft's new anti-Apple commercial segment, that looks to hit Apple where it hurts -- its high prices.
Microsoft CEO Steve Ballmer led off the attack several weeks ago blasting Apple, saying that its customers are
paying $500 for a logo
. Now Microsoft is airing the third in its popular series of Laptop Hunters commercials -- and this time it's going for the moms.
Crispin Porter+Bogusky hands Lisa $1,500 to find a new computer, searching at their local Best Buy. She ends up perusing the store with her son Jackson. She peeks at the Apple computers and while she comments that "they are pretty" her son Jackson is not a big fan, stating that they are "a little small." Lisa also comments, "These are way more money dude!"
Mother and son also peek at HP computers and others, but surprisingly don't pick an HP, like the previous two Laptop Hunter commercials (so much for brand favoritism theories). Lisa ends up instead finding a Sony VAIO FW with Blu-Ray and a big screen. Jackson is content.
Assuming the laptop they picked was the base model Best Buy carries (special options typically require an order), it retails for approximately $899 and has middle-of-the-road specs. It comes with a middle-of-the-road Intel T6400 Core 2 Duo processor
a relatively underpowered Intel Graphics Media Accelerator 4500MHD graphics, and 4 GB RAM. The screen is an
XBRITE-HiColor 16.4" 1600 x 900 display
. The whole thing is slightly heavy, weighing in at 6.83 lb. The battery life is approximately 2 hrs and 45 min, according to
The mom pockets a couple hundred dollars and the traditional "Congratulations, <insert name> its a PC." rolls.
In all reception of the new commercial among the tech community seems to be slightly better than the second commercial, though still falling short of the first. Overall, her computer, like the HPs, is not true 1080p, but it does have the advantage of Blu-Ray (though the processor and graphics are weak). However, some are calling the Microsoft's attacks increasingly tired and not direct enough.
, "Adding commentary to these things is getting fairly tedious. The Mac attack wasn’t very egregious..."
However, given how long Apple has
run its own attack ads
, it only seems fair to give Microsoft some time to respond in kind. Ultimately the commercials prove an amusing distraction, though though the latest two have been overshadowed by the popularity of the initial installment.
You can check out the ad for yourself
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RE: Mac users are superior.
4/10/2009 9:43:39 AM
Well... he is right! Mac users don't care about computers or technology, they care about their shiny Apple logo.
Also, Mac users are indeed more educated and affluent than Windows users when it comes to fanboyism. We should also add their high loyalty to 'The Apple' and over-zealous nature of guarding 'Their Precious'.
I beg you, please stop bashing Mac users!! and think for a second what superior creatures they are to us Windows users!!
Just imagine for a second how empty the world would be without Apple fanboys... sure, we would still have the ATi, AMD, Intel, BMW, Volkswagen, SE, Nokia fanboys left, but they are not as "educated" as the Apple disciples!
RE: Mac users are superior.
4/10/2009 11:53:45 AM
LOL, you're right. We should be thanking them =)
RE: Mac users are superior.
4/11/2009 3:54:13 PM
I think this really points out why mac users are so annoying.
To me a mac user is someone that never grew up mentally past a high school level and is deathly afraid of being a geek. So they refuse to learn anything about computers, and they need one that they can feel as though they are somehow cool using it because it is not a geek computer. It's a suave status symbol for people who like to bask in their ignorance toward technology as if it was a badge of honor.
Yes, that is why I pity typical mac users. Because apple products are the epitome of blissful ignorance come to life as an entity of it's own. It's kind of like celebratory stupidity, and nothing makes me shake my head more than that.
I have seen so much of it in my years in technical support. People that not only are stupid, but WANT to be stupid. They go out of their way to point out and preface any conversation with how computer illiterate they are because technology flat out makes them mad. They want to rebel against it by refusing to learn about it, "Screw that someone else can do it for me because that shit is for nerds, I'm too cool to take responsibility for my own learning process."
Apple has come to personify this, computers for the indignant technophobe that cannot lower him or herself to the level of a pc geek.
“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs
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