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Edmunds test drives the new Prius

Toyota is just now finally getting some stiff competition in the hybrid market after holding on to the "High MPG Crown" for quite some time. On the lower end, the Prius is being assaulted by Honda's relatively affordable second generation Insight which starts below $20,000. That vehicle is rated at 40 MPG/43 MPG (city/highway).

On the other end of the spectrum, Ford's $27,270 Fusion Hybrid brings more conventional styling to the table and a vastly improved driving experience compared to the appliance-like Prius. In addition, the Fusion Hybrid still manages to maintain EPA ratings of 41 MPG/36 MPG (city/highway), although Autoblog editors were able to extract 43 MPG combined from their test vehicle.

With the stakes in the hybrid market getting higher, Toyota is ready to dazzle with its third-generation Prius. We first got a glimpse of the new model back in mid-October and the Toyota official announced the new Prius at the Detroit Auto Show in early January. Now, Edmunds has gotten a chance to fully track test the model ahead of its scheduled rollout for American consumers.

First and foremost, Toyota should be able to consolidate costs a bit with the new Prius as it no longer rides on its own platform. Instead, the vehicle is based on the current MC platform that underpins the Toyota Corolla, Matrix, and Scion xB -- presumably, the MC platform will also be used for the upcoming Lexus HS 250h hybrid sedan.

Toyota also addressed both power and NVH (noise, vibration, and harshness) with the upgrade to a larger 1.8-liter four-cylinder engine (up from the 1.5-liter unit used in the previous model). The new engine not only allowed Toyota to improve the Prius' acceleration and increase fuel economy, but it also reduces the cacophony inside the cabin when the gasoline engine is running.

Other improvements include a smoother ride, more natural steering and brake feel, and an even more advanced set of features and options. The Prius can now be equipped with such features as solar panels on the roof to power the A/C system and a self-parking system for those that either can't be bothered with or are inept at parallel parking.

Most importantly, the new Prius definitely puts up impressive numbers when it comes to fuel economy. The new vehicle is rated a 50 MPG combined (city + highway). However, Edmunds was able to achieve 52.2 MPG combined during 115 miles of driving with 60% weighted towards highway miles. Edmunds figures that the numbers would creep up a few more MPG if the percentages were reversed seeing as how the Prius excels in around town situations where the electric motor can handle more of the propulsion duties.

Toyota hasn't yet announced pricing for its third-generation Prius, but expect the new vehicle's base price to hover around or slightly higher than the current $22,000.

Updated 3/25/2009
Autoblog's road test of the 2010 Prius shows that the vehicle is capable of much more than just 52.2 MPG:

The Prius' chief engineer, Akihiko Otsuka, drove a 33-mile route in and around Napa and averaged 62.9 mpg. During the drive week, he levied a Beat-The-Chief challenge to anyone who wanted to take him on. AutoblogGreen was able to get the in-dash display to read in the mid- to low-70s for most of the route, but the last ten miles on a busy 55-mph road dropped that to 64.5 mpg. Not bad, but only good for a standing near the absolute bottom of the rankings among other journalists. Overall, the best score was 94.6 mpg, although that involved some less-than-real-world driving behaviors and conditions. The best "honest" score was 75.3 mpg. In all, about half of the journalists were able to get over 70 mpg, while the rest, save two, were able to get more than 66 mpg.

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RE: Gatta love the Pruis
By Parhel on 3/25/2009 1:47:46 PM , Rating: 2
The number one priority is, of course, does the vehicle meet your needs. If I needed a minivan or a 1.5 ton pickup, the mileage won't sway me to buy a Prius.

I'm a mid-size car buyer, though, and I spend about forty minutes per day commuting to and from work. I expect that with my next car, I will put about 150k miles on it before I trade it in. If I compared 52mpg to 28mpg over 150k miles, that works out to:

150k miles / 28mpg = 5357 gallons
150k miles / 52mpg = 2884 gallons

for a difference of 2473 gallons of gas over the lifespan of the vehicle.

My assumption is that gas is going to get much more expensive in the next few years. If, say, gas averages $5 per gallon during my next car's lifespan, 2473 gallons of gas represents over $12,000.

I'll probably buy a new car at the end of the year. I haven't researched it yet, but if the 2010 Prius qualifies for a tax credit, it's on my short list.

RE: Gatta love the Pruis
By Spuke on 3/25/2009 4:03:36 PM , Rating: 2
The number one priority is, of course, does the vehicle meet your needs.
I agree here.

2473 gallons of gas represents over $12,000.
I can get more savings than that by cutting out my wife's daily Starbucks coffee's. $12,000 saved is irrelevant unless you plan on making that savings work for you in some way.

RE: Gatta love the Pruis
By matt0401 on 3/25/2009 5:22:00 PM , Rating: 2
I joke around about Starbucks coffee being so expensive, by quoting other expensive purchases I make in "how many Starbucks coffees" I could get for it. I've saved a bit of money by making my own coffee at home in the morning and opting for the cheaper but still decent-tasting coffees when I'm on the go. But when it really comes down to it, would you rather save money but have lived an uncomfortable life in the process? One of the better things in capitalism is the right to buy whatever the hell you want . If some people want to spend more on coffee than others, so be it. It makes them happy. Just like if some people want to spend more on a faster or sportier car than others, so be it. It makes them happy.

RE: Gatta love the Pruis
By Spuke on 3/25/2009 7:10:23 PM , Rating: 2
Just like if some people want to spend more on a faster or sportier car than others, so be it.
Exactly the way I feel about things. Gotta be happy otherwise you might as well hang yourself.

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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