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  (Source: Reuters)

Apple's sales plunge: January '08 thru February '09
Apple is stuck in recession purgatory

It’s been a fast paced start to the year for Apple.  The electronics superpower has rolled out a new laptop, new desktops, and even a new iPod Shuffle -- priced for the recession at $79.  However, what would normally make for another record setting start of the year for Apple is fast turning south as fears of the recession has sent customers fleeing from Apple's pricey luxury lineup.

After seeing its sales growth surpassed by PCs for the first time in months in January, the latest figures show that February was far worse for Apple.  The NPD Group has released its sales figures for the month and they are worse than even Piper Jaffray’s Gene Munster's pessimistic forecast.

Both iPod and Mac sales were down 16 percent year-to-year.  The worst predicted by analysts was around a 4 percent drop.  Analysts were somewhat predicting the drop as last February was a particularly good month for Apple, and Apple only released its new desktops and iPod in March.

Munster's new predictions place total iPod sales for the quarter ending in March at around 9 to 10 million units.  He predicts that 2 to 2.2 million Mac computers will ship in the same period.  The Street is predicting 9.5 million iPods.  These figures are not significantly worse than last year, and represent analyst optimism that Apple's new products will lead to a strong March.

Thus, the real test for Apple will be how its sales have fared at the end of March.  While January was a letdown and February was undeniably downward trending for Apple, a strong March could salvage an otherwise rocky quarter.

One potential ace in Apple's sleeve is the announcement of the iPhone OS version 3.0 later today.  No one knows quite when Apple will release the new OS, but many are speculating wildly, including guessing at new hardware (every past x.0 release has been accompanied by new hardware).  Big news could stave off the Wall Street wolves for a little while, even if Apple's sales disappoint.



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RE: maybe, just maybe...
By gabacus on 3/18/2009 7:11:43 PM , Rating: 2
i agree with what you are saying there. mac just doesnt fit in the corporate world. the software just isnt written for it and you are right, it never will be. as a personal computer however it is a gem. for doing stuff at home like managing your music, photos and family movies, mac offers a very simple integrated solution that is a pleasure to use. sure a win pc is capable of doing the same thing, but it just doesnt.

mac do fall short on gaming. this is something apple has tried to deal with but failed. halo was originally a mac game that was taken over by ms and given to the xbox. and while i agree that real gaming can only be enjoyed on a pc, a console offers an simple solution for the average person.

oh, and i think the 9% marketshare will grow for apple. it will never get to equal footing with pc's but there is still a lot of potential for growth. there are people out there that are starting to realise there is another option. a windows computer is not the only computer available and the move to mac isnt as scary as people think. i have seen people who have made the transition and they will not go back.


“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads














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