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  (Source: Reuters)

Apple's sales plunge: January '08 thru February '09
Apple is stuck in recession purgatory

It’s been a fast paced start to the year for Apple.  The electronics superpower has rolled out a new laptop, new desktops, and even a new iPod Shuffle -- priced for the recession at $79.  However, what would normally make for another record setting start of the year for Apple is fast turning south as fears of the recession has sent customers fleeing from Apple's pricey luxury lineup.

After seeing its sales growth surpassed by PCs for the first time in months in January, the latest figures show that February was far worse for Apple.  The NPD Group has released its sales figures for the month and they are worse than even Piper Jaffray’s Gene Munster's pessimistic forecast.

Both iPod and Mac sales were down 16 percent year-to-year.  The worst predicted by analysts was around a 4 percent drop.  Analysts were somewhat predicting the drop as last February was a particularly good month for Apple, and Apple only released its new desktops and iPod in March.

Munster's new predictions place total iPod sales for the quarter ending in March at around 9 to 10 million units.  He predicts that 2 to 2.2 million Mac computers will ship in the same period.  The Street is predicting 9.5 million iPods.  These figures are not significantly worse than last year, and represent analyst optimism that Apple's new products will lead to a strong March.

Thus, the real test for Apple will be how its sales have fared at the end of March.  While January was a letdown and February was undeniably downward trending for Apple, a strong March could salvage an otherwise rocky quarter.

One potential ace in Apple's sleeve is the announcement of the iPhone OS version 3.0 later today.  No one knows quite when Apple will release the new OS, but many are speculating wildly, including guessing at new hardware (every past x.0 release has been accompanied by new hardware).  Big news could stave off the Wall Street wolves for a little while, even if Apple's sales disappoint.



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Umm
By Whaaambulance on 3/17/2009 11:22:50 AM , Rating: 5
Why is it always Jason Mick reporting on Apple news? Is there a less biased editor that can possibly do this every now and then? Just thought I would throw that out there...

:)




RE: Umm
By Boze on 3/17/2009 1:16:05 PM , Rating: 1
I don't think Jason Mick is biased to the point of his reporting being unreliable or overly agenda-based. He tends to report the good along with the bad, which is the hallmark of a good reporter, although I will say that DailyTech as a whole needs less (ideally, "no") opinion and just stick to the facts.

The public is intelligent enough to discern a situation and most companies and organizations already have spin doctors, no need for a news outlet or reporter to be an unpaid one (unless you're Fox News).


RE: Umm
By TomZ on 3/17/2009 1:55:46 PM , Rating: 5
Opinionated, slightly biased, controvertial, and/or overblown stories generate far more page clicks than simple statements of the facts.


RE: Umm
By Whaaambulance on 3/17/2009 2:37:24 PM , Rating: 2
quote:
Opinionated, slightly biased, controvertial, and/or overblown stories


Speaking of which... where is Pirks?


RE: Umm
By TomZ on 3/17/2009 3:01:01 PM , Rating: 4
Pirks just denied less than a week ago that Apple's sales were on the decline. He's probably too ashamed to post here today.


RE: Umm
By afkrotch on 3/17/2009 3:30:35 PM , Rating: 2
Probably crying on his Alienware's keyboard. lol


RE: Umm
By Pirks on 3/17/2009 7:28:44 PM , Rating: 1
Yep, crying about declining sales of the WinPCs.
Boohooo :~~-(


RE: Umm
By MamiyaOtaru on 3/18/2009 4:46:12 AM , Rating: 2
How can you, with a straight face, say this in an article referencing higher growth rates for PCs than Macs in January, followed by an out and out decline in Mac sales compared to last February?

I mean yeah, Apple's sales grew faster last year, but that hasn't been true this year. PCs are growing faster this year, and are actually growing, unlike Apple at the moment.

Your post is a stunning example of why no one can take you seriously. You've just got your fingers in your ears while you yell "lalala I'm not listening"


RE: Umm
By Pirks on 3/18/2009 5:48:42 AM , Rating: 2
http://www.gartner.com/it/page.jsp?id=904412

"The PC industry will experience its sharpest unit decline in history, with PC shipments totaling 257 million units in 2009, an 11.9 percent decline from 2008"

Keep dreaming about "rising" PC sales, buddy. Whatever makes you sleep better ;)


RE: Umm
By Whaaambulance on 3/18/2009 11:45:27 AM , Rating: 2
It's called a shrinking economy. It doesn't mean that people are less interested in buying PC's. Let us take a look at the declining sales for Apple:

http://www.dailytech.com/Mac+iPod+Sales+Drop+16+Pe...

I think I have figured out what makes you tick. You defend Apple, yet you claim you don't own one. You bash PC's as well. You just like to argue for the sake of argument. You really have no ultimate point. And when someone proves you wrong (which is the majority of the time), you resort to copying what they say... pretty much 2nd grade stuff.


RE: Umm
By Pirks on 3/18/2009 1:54:10 PM , Rating: 1
quote:
It's called a shrinking economy
Yeah, this is why I was crying about decreasing sales of WinPCs. Because of the shrinking economy. Thanks Captain Obvious :)))
quote:
I think I have figured out what makes you tick
Figuring out what makes you tick is pretty easy too - being a clown and entertaining me must be your secret hobby ;-)


RE: Umm
By Pirks on 3/17/09, Rating: 0
RE: Umm
By jjmcubed on 3/17/2009 2:35:22 PM , Rating: 3
Is Whaaambulance complaining about Jason? How ironic..


RE: Umm
By Whaaambulance on 3/17/2009 2:49:35 PM , Rating: 2
I wasn't complaining as much as I was suggesting that they open the Apple stories to other writers, Douchebag.


RE: Umm
By 306maxi on 3/17/2009 2:51:26 PM , Rating: 2
Perhaps the others just don't care. Personally I think Jason was a bit too pro-Apple for my liking a couple of years ago but I really like his stuff these days as it seems to be a lot more balanced now.


RE: Umm
By jjmcubed on 3/17/2009 10:49:51 PM , Rating: 2
It was a joke over your screen name... Why insult me when all I did was make a small joke?


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