Print 23 comment(s) - last by Dreifort.. on Mar 13 at 9:47 AM

Google announces new interest-based targeting of online ads

Advertising online is one of those necessary evils like ads on TV than many of us sit through every day. The ads help pay for the sites we like to visit online and without ads the sites may not be able to operate. The problem with ads is that some of the tactics that advertisers use to track what internet users are doing online are often intrusive and worrisome.

Google has published a post on its official blog that outlines a new way it hopes to make ads more relevant and useful for web surfers and more profitable for it and its advertising partners. With the new ad system, Google will let web surfers pick categories of interest and then associate those interests with the browser.

Using this method to target advertising users would see more relevant ads rather than simply getting ads based on keywords associated with a search or the content on a specific page. For instance, an avid runner on a pharmacy website looking for an ankle brace would be much more interested in getting ads for running shoes on the pharmacy site rather than ads for discount medications.

Google is terming the new plan "interest-based" advertising. Susan Wojcicki from Google writes in the post, "Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads."

Internet users can opt out of this interest-based advertising by allowing Google to put a cookie on their computer. However, one issue sure to raise the ire of privacy advocates is that users who are against cookies being stored on their computer often clear their cookies frequently. That would mean each time cookies are cleared, Google would again be able to serve the new ads to the browser. To get around this issue, Google is offering a browser plug-in for Firefox and Internet Explorer.

Back in 2007 Google tried a new type of ad called the gadget ad in an attempt to make more interesting advertisements that users would interact with, which never took off as planned.

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My favorite ad type
By therealnickdanger on 3/11/2009 4:05:08 PM , Rating: 2
This is the ad that I see all the time and it's my favorite:

Thanks, HOSTS file.

RE: My favorite ad type
By mmntech on 3/11/2009 4:09:30 PM , Rating: 5
There are still ads on the internet?! Thanks ABP. :)

RE: My favorite ad type
By talikarni on 3/11/2009 5:20:22 PM , Rating: 3
I prefer AdBlock and NoScript... rarely do I ever see an advertisement... and I prefer it this way.

RE: My favorite ad type
By quiksilvr on 3/11/2009 9:17:19 PM , Rating: 3
Thanks to Adblock Plus, we are blessed with not looking at intrusive photo and video ads and are instead introduced to helpful and actually useful text ads. THAT'S what advertisements should be like. Text ads that pertain to what you are surfing on and NOT idiotic soft core porn ads that riddle Myspace and Facebook.

RE: My favorite ad type
By Dreifort on 3/12/2009 10:36:19 AM , Rating: 2
better yet...

(one of my domains)

RE: My favorite ad type
By Dreifort on 3/13/2009 9:47:18 AM , Rating: 2
if you click on my link, I put up the (old, but) funny "page not found" error...

The ads that I wish to see...
By Motoman on 3/11/2009 5:57:55 PM , Rating: 3
...are the ones consisting exclusively of hot nude women. And by "excusively" I mean without any words, logos, hyperlinks, or anything else. Just hot nude women. Those are the ads I would find acceptable.

RE: The ads that I wish to see...
By austinag on 3/11/2009 6:13:57 PM , Rating: 3
And there is the problem with this for all married men: Um, honey why is it when I use your laptop all the ads are for porn?

RE: The ads that I wish to see...
By xsilver on 3/12/2009 9:40:37 AM , Rating: 2
you must be the only one in the world that is having trouble finding porn on the internet ;)

RE: The ads that I wish to see...
By Motoman on 3/12/2009 12:22:34 PM , Rating: 2
No trouble finding it. But if ads just gave it to me...well, those would be the only kind of ads that I would approve of.

By JosefTor on 3/11/2009 8:23:08 PM , Rating: 2
I understand some ads are annoying but people who use adblock and the other numerous blocking programs are ruining the internet for others. There are so many awesome sites and if everyone used ad blockers... they would be fee based or go out of existence. Ads aren't even that annoying on the internet (usually). I just don't look at them. Hell... I purposely click on some just to give my favorite sites some revenue. Go figure. And... good job for Google so now I can see ads that might actually interest me instead of freakin' "can you hit the monkey?" ads.

By BarkHumbug on 3/12/2009 3:48:56 AM , Rating: 2
To answer your headline: Yes.

By MadMan007 on 3/12/2009 7:38:50 AM , Rating: 2
Actually I agree so you're not the only one. Id lov to see the nerd rage that would ensue if websites could somehow block content to those who use adblockers. Ads are seriously not a big deal, I just ignore them 99.99% of the time anyway so :shrug: what's the big deal?

By goku on 3/12/2009 9:31:05 AM , Rating: 2
The PROBLEM is when you're on a laptop, on battery and are browsing the web. Instead of having 0% CPU utilization, you get 50-100% when you come across some site that is littered with flash advertisements, some of them videos with audio. That KILLS battery life and slows web browsing tremendously which I feel is completely unacceptable. It's their damned fault for putting such intrusive, obnoxious, slow to load, waste of electricity advertisements on their sites. THe Text ads on google are actually USEFUL! I don't mind advertisements so long as they're relevant and aren't obnoxious.

By xsilver on 3/12/2009 9:37:30 AM , Rating: 2
I thought already did this? Havent been there for a while maybe they reverted back?

Anyways I think for most people, unobtrusive ads would be just as good as no ads at all.

3rd party cookies
By caffeinejolt on 3/11/2009 10:33:06 PM , Rating: 2
Roughly 9% of web users have disabled 3rd party cookies:

This prevents usage tracking by 3rd parties such as Google. Additionally, for users who prefer to use Google as their preferred search engine, 10% of them have disabled 3rd party cookies.

I am neither for or against 3rd party tracking, but it is interesting to see people's reaction and what they do as a result.

RE: 3rd party cookies
By Dreifort on 3/12/2009 10:40:23 AM , Rating: 2
i don't disable them...just have them prompt. It can be annoying on a newly setup computer...but after about a month or two... all my regular sites cookies have been told what to do with the cookies based on my prompt selection. allow always block

So anytime I get a cookie prompt now on DailyTech, 99.9% of the time its a new ad cookie and gets always blocked (sorry DT, I know it's part of your revenue) :(

I think this is good
By rudy on 3/12/2009 1:19:50 AM , Rating: 3
I dont mind ads at all if they are jsut ads on a web page. When they are popups and ridiculous like the junk here on daily tech I think it crosses a line and then I block them. But otherwise they can actually have information I want to know or alert me to a new product.

Chose or choose?
By pnyffeler on 3/11/2009 4:10:43 PM , Rating: 2
Just curious about the title's word choice...

By inighthawki on 3/12/2009 2:05:45 AM , Rating: 2
My favorite ads are either 0x0 pixels in size, or at very least contain no text/images.

I'd turn ads back on if...
By ummduh on 3/12/2009 3:57:11 PM , Rating: 2
If they went back to simple .gif banner ads, no audio, NO FAWKING FLASH ADS, and were decently placed.

Until that happens.. They're off.

And fawk flash. As soon as I can go back in time I'm gunna kill the mofo who figured out how to use that for ads, put his head on a spike in his front yard to serve as a deterrent for anyone else who was thinking of doing the same..

Oh Google, how sweet of you...
By iFX on 3/11/2009 7:36:48 PM , Rating: 1
... to let a lowly user like me pick the ads I want to see.

Here's an idea - I use AB and don't look at any of your ads. Fuck you Google.

AdBlock, NoScript, and Stylish.
By FoxFour on 3/11/2009 7:48:02 PM , Rating: 1
There are ads on the internet?

"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
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