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2010 Honda Insight gets priced

Honda's Insight has been making the rounds here at DailyTech for quite some time. The vehicle first made an appearance as a concept car at the 2008 Paris Auto Show and was revealed in production form at the Detroit Auto Show.

Ever since the vehicle was first announced, Honda batted around the idea of releasing the vehicle in the U.S. with a price tag below $19,000. Today, however, Honda announced the official starting price of the Insight and it will actually be priced just below $20,000.

The 2010 Honda Insight LX will have a base price of $19,800 -- this compares to a $22,000 base price for the standard 2009 Toyota Prius. The next trim level is the Insight EX which will be priced at $21,300. Those that wish to have integrated GPS will have to part with $23,100.

The Honda Insight uses a 1.3-liter four-cylinder engine paired with the Integrated Motor Assist (IMA) hybrid system. The vehicle is EPA rated at 40 MPG in the city and 43 MPG on the highway.

The 2010 Honda Insight will face stiff competition from Toyota's third generation Prius. The 2010 Prius will launch later this year and will have an EPA combined rating of 50 MPG.

It is not known if Toyota will lower the price of entry of the new Prius to combat the Insight in the U.S. It's possible that Toyota may take a page from its Japanese strategy and offer the current Prius at a lower price and maintain the 2010 model as a "premium" offering.

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RE: Why so ugly?
By usbseawolf2000 on 3/10/2009 9:31:43 PM , Rating: 2
Not all hybrids are created equal. Ford's full hybrid is similar to the Toyota HSD while Honda Insight has the cheap-down Assist type with a single very weak electric motor. Full hybrids have two electric motors, around 8x the power of the Assist types.

Fusion hybrid does not get 40+ MPG. It gets the combined 36 MPG while the smaller Insight gets combined 41 MPG. The new larger Prius will get 50 MPG. The Iconic Prius shape that the Insight mimics, maximizes interior while minimizing the aero drag. The rear hatchback opens the the door to the utility of an SUV. You can fit a full size mattress or 56" LCD TV in the Prius. Try that in the Fusion hybrid which is a sedan.

You gotta question why the Sedan trunk is separated from the passenger cabin. Don't they think we want to haul long cargo sometimes? That problem is solved by making the rear seats fold down with the hatchback door open up.

RE: Why so ugly?
By twhittet on 3/10/2009 10:07:51 PM , Rating: 2
Fusion hybrid does not get 40+ MPG. It gets the combined 36 MPG while the smaller Insight gets combined 41 MPG

Um, no. Anandtech has reported on both - the Fusion DOES get 41mpg city, and the smaller Insight is rated 40mpg city. If you're going to compare, use apples to apples, not Fusion's highway versus Insight's combined.

I like sedans, and do most of driving in the city. Based on that - the Fusion sounds worth checking out to me.

RE: Why so ugly?
By usbseawolf2000 on 3/11/2009 12:34:10 AM , Rating: 2
Chill, it was a typo. It should read 38 combined MPG (41 City / 36 Highway) vs. Insight 41 combined MPG (40 City / 43 Highway).

"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
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