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2010 Honda Insight gets priced

Honda's Insight has been making the rounds here at DailyTech for quite some time. The vehicle first made an appearance as a concept car at the 2008 Paris Auto Show and was revealed in production form at the Detroit Auto Show.

Ever since the vehicle was first announced, Honda batted around the idea of releasing the vehicle in the U.S. with a price tag below $19,000. Today, however, Honda announced the official starting price of the Insight and it will actually be priced just below $20,000.

The 2010 Honda Insight LX will have a base price of $19,800 -- this compares to a $22,000 base price for the standard 2009 Toyota Prius. The next trim level is the Insight EX which will be priced at $21,300. Those that wish to have integrated GPS will have to part with $23,100.

The Honda Insight uses a 1.3-liter four-cylinder engine paired with the Integrated Motor Assist (IMA) hybrid system. The vehicle is EPA rated at 40 MPG in the city and 43 MPG on the highway.

The 2010 Honda Insight will face stiff competition from Toyota's third generation Prius. The 2010 Prius will launch later this year and will have an EPA combined rating of 50 MPG.

It is not known if Toyota will lower the price of entry of the new Prius to combat the Insight in the U.S. It's possible that Toyota may take a page from its Japanese strategy and offer the current Prius at a lower price and maintain the 2010 model as a "premium" offering.

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RE: Cool
By Keeir on 3/10/2009 4:14:08 PM , Rating: 2
I can't argue with End conclusion of your calculations, I think your base assumptions are a bit off...

lets look at the first one

A Volt will cost 40,000 for the same comfort level of a 15,000 Civic/Corrolla/etc. Ahhh... no. Checking US Honda, a 2009 Civic runs you a minimum of 16,000+ and thats completely stripped down. Unless I am misunderstanding the information thats been provided so far on the Volt, the "standard" model is going to be more like a "EX" type Civic with Automatic transmission. This pushes the cost for a true compeditior to 20,000+. (Civics go all the way into the 24,000+ range for the non-SI model).

Additionally the Volt's Li-on battery is covered by a 10 year warrenty. (Which you can believe whatever you want on GM's being able to fulfill that promise)

On this current offering (Honda Insight), the premium is not 5,000 dollars!

Examing the this Honda Insight its pretty comparable to a Civic also in terms of size. The Honda Insight starts at the "LX" trim level. The Insight seems to be only 1,000-2,000 price premium over non-Hybrid Civics "LX" type cars. It also uses Nickel Batteries which have significantly longer life than Li-on. The Insight seems be a slam dunk comparison to a Civic... 2,000 miles, 29MPG->41MPG, Gas=2.50, ---->~80,000 replayment time.

RE: Cool
By retrospooty on 3/10/2009 7:11:38 PM , Rating: 1
On top of all that, you have to automatically assume the Volt will die before the Honda or Toyota. Unless somehow being totally broke gave GM a quality conscience that it didnt have before =)

"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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