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2010 Honda Insight gets priced

Honda's Insight has been making the rounds here at DailyTech for quite some time. The vehicle first made an appearance as a concept car at the 2008 Paris Auto Show and was revealed in production form at the Detroit Auto Show.

Ever since the vehicle was first announced, Honda batted around the idea of releasing the vehicle in the U.S. with a price tag below $19,000. Today, however, Honda announced the official starting price of the Insight and it will actually be priced just below $20,000.

The 2010 Honda Insight LX will have a base price of $19,800 -- this compares to a $22,000 base price for the standard 2009 Toyota Prius. The next trim level is the Insight EX which will be priced at $21,300. Those that wish to have integrated GPS will have to part with $23,100.

The Honda Insight uses a 1.3-liter four-cylinder engine paired with the Integrated Motor Assist (IMA) hybrid system. The vehicle is EPA rated at 40 MPG in the city and 43 MPG on the highway.

The 2010 Honda Insight will face stiff competition from Toyota's third generation Prius. The 2010 Prius will launch later this year and will have an EPA combined rating of 50 MPG.

It is not known if Toyota will lower the price of entry of the new Prius to combat the Insight in the U.S. It's possible that Toyota may take a page from its Japanese strategy and offer the current Prius at a lower price and maintain the 2010 model as a "premium" offering.



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RE: Cool
By TheFace on 3/10/2009 3:03:10 PM , Rating: 3
Here is my argument why people will spend the extra bit on getting a hybrid vs. non-hybrid. People are not looking at $30k vs. $40k, they're looking at $500/month vs. $600/month payments, or however they break it down. Then they factor in the life of the vehicle, which they may sell before they have it all paid off. The savings in gas per month is not much, but it "feels" like it as you "feel" like you've gone farther with the hybrid. A large portion of why people buy cars is how they feel about them. (To be fair, GM's quality COULD be as good as Toyota but since people don't think they are, it doesn't translate into $$). This is also why the resale price of a hybrid will be higher than the same vehicle in the standard version.

Now the Volt is a different matter entirely.


RE: Cool
By Mitch101 on 3/11/2009 9:21:01 AM , Rating: 2
Im going to throw the economy factor into play because its not going away any time soon. It may flat line this year however the damage will take years to overcome.

The odds of people getting a 20K car loan is significantly higher than that of a 40K car loan. Even if the 40k car could provide a decent return on investment over a number of years. The number of loans approved for a 40K vehicle may be limited. The days of the hummer's, Escalades, and BMW's financed through home equity loans will be much more limited in the years to come.


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