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2010 Honda Insight gets priced

Honda's Insight has been making the rounds here at DailyTech for quite some time. The vehicle first made an appearance as a concept car at the 2008 Paris Auto Show and was revealed in production form at the Detroit Auto Show.

Ever since the vehicle was first announced, Honda batted around the idea of releasing the vehicle in the U.S. with a price tag below $19,000. Today, however, Honda announced the official starting price of the Insight and it will actually be priced just below $20,000.

The 2010 Honda Insight LX will have a base price of $19,800 -- this compares to a $22,000 base price for the standard 2009 Toyota Prius. The next trim level is the Insight EX which will be priced at $21,300. Those that wish to have integrated GPS will have to part with $23,100.

The Honda Insight uses a 1.3-liter four-cylinder engine paired with the Integrated Motor Assist (IMA) hybrid system. The vehicle is EPA rated at 40 MPG in the city and 43 MPG on the highway.

The 2010 Honda Insight will face stiff competition from Toyota's third generation Prius. The 2010 Prius will launch later this year and will have an EPA combined rating of 50 MPG.

It is not known if Toyota will lower the price of entry of the new Prius to combat the Insight in the U.S. It's possible that Toyota may take a page from its Japanese strategy and offer the current Prius at a lower price and maintain the 2010 model as a "premium" offering.

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RE: Why so ugly?
By mmntech on 3/10/2009 2:36:47 PM , Rating: 1
Studies have shown that the regular shaped cars like the Civic Hybrid don't sell as well as the Prius, which has a "hybrid look". Owning a hybrid is a bit of a status symbol among the greeneis so they want people to instantly recognize they're driving one. The new Insight is a little more palatable than the original one. I have noticed though that there seem to be an awful lot of hybrids (especially the Prius) on used car lots recently. People are buying (leasing) them but they aren't hanging onto them. So much for it being a "best value".

RE: Why so ugly?
By VoodooChicken on 3/10/2009 3:02:29 PM , Rating: 1
Maybe people are getting tired of inhaling their own farts all the time.

RE: Why so ugly?
By kondor999 on 3/11/2009 3:13:10 PM , Rating: 2
Look at the Tesla. Indistinguishable from the Lotus Elise from which it's derived. And, despite the problems the company has, there's a big waiting list.

I would LOVE to have my S2000 in a hybrid format - with totally unchanged styling.

I think in this current, early stage of Hybrids that typical first-adopters (enthusiasts) are probably buying them. Me? No way am I gonna get in something that ugly.

Sorry - life is too short. :-)

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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