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2010 Honda Insight gets priced

Honda's Insight has been making the rounds here at DailyTech for quite some time. The vehicle first made an appearance as a concept car at the 2008 Paris Auto Show and was revealed in production form at the Detroit Auto Show.

Ever since the vehicle was first announced, Honda batted around the idea of releasing the vehicle in the U.S. with a price tag below $19,000. Today, however, Honda announced the official starting price of the Insight and it will actually be priced just below $20,000.

The 2010 Honda Insight LX will have a base price of $19,800 -- this compares to a $22,000 base price for the standard 2009 Toyota Prius. The next trim level is the Insight EX which will be priced at $21,300. Those that wish to have integrated GPS will have to part with $23,100.

The Honda Insight uses a 1.3-liter four-cylinder engine paired with the Integrated Motor Assist (IMA) hybrid system. The vehicle is EPA rated at 40 MPG in the city and 43 MPG on the highway.

The 2010 Honda Insight will face stiff competition from Toyota's third generation Prius. The 2010 Prius will launch later this year and will have an EPA combined rating of 50 MPG.

It is not known if Toyota will lower the price of entry of the new Prius to combat the Insight in the U.S. It's possible that Toyota may take a page from its Japanese strategy and offer the current Prius at a lower price and maintain the 2010 model as a "premium" offering.



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RE: Why so ugly?
By SpaceJumper on 3/10/2009 1:58:33 PM , Rating: 3
I own a Honda Civic Hybrid. My best MPG was 58MPG. It is all depending how you utilize the kinetic energy and acceleration efficiency. People will shoot me if I drive 58MPG, my acceleration was so slow and super fast during down hill by letting it rolls.
I think any small engine car can get the 40MPG rating. The shape does help but it is not the big factor. The biggest factor is the driving technique.


RE: Why so ugly?
By A Stoner on 3/10/09, Rating: 0
RE: Why so ugly?
By jjmcubed on 3/11/2009 6:21:12 AM , Rating: 2
I can get 58 mpg going downhill with my GTI... As the past owner of a Civic hybrid, I can see getting 58 mpg easily.


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