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2010 Honda Insight gets priced

Honda's Insight has been making the rounds here at DailyTech for quite some time. The vehicle first made an appearance as a concept car at the 2008 Paris Auto Show and was revealed in production form at the Detroit Auto Show.

Ever since the vehicle was first announced, Honda batted around the idea of releasing the vehicle in the U.S. with a price tag below $19,000. Today, however, Honda announced the official starting price of the Insight and it will actually be priced just below $20,000.

The 2010 Honda Insight LX will have a base price of $19,800 -- this compares to a $22,000 base price for the standard 2009 Toyota Prius. The next trim level is the Insight EX which will be priced at $21,300. Those that wish to have integrated GPS will have to part with $23,100.

The Honda Insight uses a 1.3-liter four-cylinder engine paired with the Integrated Motor Assist (IMA) hybrid system. The vehicle is EPA rated at 40 MPG in the city and 43 MPG on the highway.

The 2010 Honda Insight will face stiff competition from Toyota's third generation Prius. The 2010 Prius will launch later this year and will have an EPA combined rating of 50 MPG.

It is not known if Toyota will lower the price of entry of the new Prius to combat the Insight in the U.S. It's possible that Toyota may take a page from its Japanese strategy and offer the current Prius at a lower price and maintain the 2010 model as a "premium" offering.

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RE: Why so ugly?
By quiksilvr on 3/10/2009 1:39:25 PM , Rating: 2
Because they're stupid. This cuts down on the Coefficient of Drag, but for some odd reason, the efficiency remains the same...SO WHY DID THEY MAKE IT LOOK ALL PRIUSY? Because apparently consumers relate to hybrids as that shape.

RE: Why so ugly?
By A Stoner on 3/10/2009 1:51:41 PM , Rating: 2
That is total bullshit, it does not have a Coefficient of Drag benifit to have that crappy shape. If you want to have a perfect CoD car, it would look like a drop of water as shown, not in real life. big bulb at front that tapers to a point at the rear. What the Prius and this car does is cut off the back of the car and this cause far more drag. It is style, plain and simple, and my eye says it looks horrible, and that is because anyone with working analytical brains can tell that the car form is designed poorly. Tigers look beautiful because their form fits exactly what their role in the wild is, fast and deadly. Prius and this car look terrible because their form is exactly opposed to what their role is on the highway, which is fuel economy, but in a shape built for increased drag.

RE: Why so ugly?
By ShapeGSX on 3/10/2009 6:01:54 PM , Rating: 4
Actually, cutting off the end of a tear drop shape has been found to still allow air to converge nearly the same way as a tear drop.

This is called the Kamm effect. And essentially, you can end up saving weight by eliminating the full taper, while still getting the benefit of air converging cleanly.

You can read about it here:

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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