Print 95 comment(s) - last by Pakman333.. on Mar 25 at 2:28 AM

Declining to follow the price cut plan

DailyTech revealed last week ATI's new pricing strategy to compete with NVIDIA's GTS 250 rebrand, also known as the 9800 GTX+.

The ATI Radeon HD 4850 512MB was to drop to $129, while the Radeon HD 4870 512MB was scheduled to be cut to $149. This was supposed to be accomplished primarily through the use of mail-in rebates, which ATI would help offset.

Most of the board partners took up the offer on the 4850. However, due to several factors converging at once, the 4850 can now be picked up for around $120 at several e-tailers, albeit with the mail-in rebate.

The story with the 4870 is something else entirely. The Radeon HD 4870 512MB was supposed to drop to $149 with a mail-in rebate, but some of ATI's graphics card partners are resisting this as they feel that since the card outperforms the GTX 260, it should compete against that card. They instead are positioning the 1GB version of the 4850 against the 1GB version of the GTS 250 at the $149 price point.

One of our sources in Taiwan told us: "The ATI lineup is very strong, and we feel the 4850 should go against the GTS 250 and the 4870 against the GTX 260".

ATI has been very aggressive with its pricing, with lower prices and higher performance in the same segments as its nemesis NVIDIA. This has led to declining revenues for board manufacturers, already hard hit by lower demand due to the global recession.



GTX 280

ATI Radeon 4870

GTX 260 Core 216

ATI Radeon HD 4850

GTS 250

Stream Processors






Texture Address / Filtering

80 / 80




64 / 64







Core Clock






Memory Clock


900MHz GDDR5 (3600MHz eff)


993MHz GDDR3 (1986MHz eff)


Memory Bus Width






Frame Buffer






Transistor Count






Price Point






Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Huh?
By SiliconDoc on 3/13/2009 1:15:30 PM , Rating: -1
Tell that to NVidia, whose monster cores demand at minimum - $200 (gtx260) - and have for quite some time...
Then you have the ATI 30% more per wafer... whose "mini" chips demand.. well ... gee... OUCH... ok the 4870 is $200, but then we have the 4850... not quite the $200 take like the gtx260 (lowest end sale on that monster core) --
Oh, and geebee beebbee BEAVER... think about the 4830 - same top core for ATI - not the same - lousier, lowlife price $80 or $90 bucks... HUH BEAVE....
Gee beaver, is that why ATI is losing a BILLION every year?
Yes, you "analysts" are SO SMART.....
Cocka doodle doo ! ( that's you morons crowing out the preferred ATI corpo line like good little big brother worshippers ).
My GAWD... trying to be a genius and being such a FOOL and not even knowing it... it is AMAZING.
Yes sir, ALL DOUBT has been removed.

RE: Huh?
By Etsp on 3/14/2009 12:14:10 AM , Rating: 3
ATI is in a good position for the near future. You make references to a past fiscal year, before this core was released, and presume that those numbers imply the success, and/or profitability of this chip? Talk about foolishness...

Not to mention the fact that nothing in my entire post was even closely related to any rumor, or comment made by ATI/AMD, or even any press release, advertisement or any other form of marketing for that matter. It was conjecture based on the analysis of how silicon chips are made, and the given transistor counts of these cores. My entire post made no mention of profits, which was the focus of your attacks. Only costs.

I made no mention of the price point at which these cores are being sold because it was irrelevant to my statement. My whole point was that a smaller core is cheaper to produce when all other factors are equal.
You seem to think that this statement makes me an ATI fanboy... This is not the case, had the roles been reversed, and NVIDIA had been the one with the smaller chip, my post would have been almost identical.

On a side note, I must mention your incoherent diarrhea of the keyboard is quite distracting from the points you try to make. Try to get some help with that.

"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

Most Popular ArticlesSmartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
UN Meeting to Tackle Antimicrobial Resistance
September 21, 2016, 9:52 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Update: Problem-Free Galaxy Note7s CPSC Approved
September 22, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki