Print 95 comment(s) - last by Pakman333.. on Mar 25 at 2:28 AM

Declining to follow the price cut plan

DailyTech revealed last week ATI's new pricing strategy to compete with NVIDIA's GTS 250 rebrand, also known as the 9800 GTX+.

The ATI Radeon HD 4850 512MB was to drop to $129, while the Radeon HD 4870 512MB was scheduled to be cut to $149. This was supposed to be accomplished primarily through the use of mail-in rebates, which ATI would help offset.

Most of the board partners took up the offer on the 4850. However, due to several factors converging at once, the 4850 can now be picked up for around $120 at several e-tailers, albeit with the mail-in rebate.

The story with the 4870 is something else entirely. The Radeon HD 4870 512MB was supposed to drop to $149 with a mail-in rebate, but some of ATI's graphics card partners are resisting this as they feel that since the card outperforms the GTX 260, it should compete against that card. They instead are positioning the 1GB version of the 4850 against the 1GB version of the GTS 250 at the $149 price point.

One of our sources in Taiwan told us: "The ATI lineup is very strong, and we feel the 4850 should go against the GTS 250 and the 4870 against the GTX 260".

ATI has been very aggressive with its pricing, with lower prices and higher performance in the same segments as its nemesis NVIDIA. This has led to declining revenues for board manufacturers, already hard hit by lower demand due to the global recession.



GTX 280

ATI Radeon 4870

GTX 260 Core 216

ATI Radeon HD 4850

GTS 250

Stream Processors






Texture Address / Filtering

80 / 80




64 / 64







Core Clock






Memory Clock


900MHz GDDR5 (3600MHz eff)


993MHz GDDR3 (1986MHz eff)


Memory Bus Width






Frame Buffer






Transistor Count






Price Point






Comments     Threshold

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RE: So wait ?
By DigitalFreak on 3/11/2009 3:37:20 PM , Rating: 3
You fit the definition of a fanboy perfectly!

RE: So wait ?
By Reclaimer77 on 3/11/09, Rating: -1
RE: So wait ?
By Targon on 3/13/2009 8:03:39 AM , Rating: 1
The definition of a fanboi is someone who will buy the products of one company and will always jump to the defense of that company, while also bashing competitors.

Saying he will keep buying NVIDIA products as long as NVIDIA keeps making them sure sounds like someone who won't pay attention to what the competition is doing. So, "I buy NVIDIA products and only NVIDIA products", combined with pointing out problems with the competition fits the definition.

There are those who go to extremes and make stupid claims, but it is all a matter of how far you go.

RE: So wait ?
By afkrotch on 3/11/2009 4:01:43 PM , Rating: 1
I've bought ATI cards before. I build machines for others using AMD/ATI products all the time. Whatever fits there budget.

I simply have zero luck with ATI, hence why I don't buy them. Every card I've bought for my self has been an overheater. While others have no probs with them. Hell if I know what the problem is.

I stopped buying ATI when the 6800 series of cards came out. Since then, cards from both sides of the house are competitively priced to each other and provide nearly the same performance. Even now I'm seeing the exact same thing. Cards near the same price with the same performance. Give or take 10 fps for different games, between the different cards, or whatever the hell.

I seem to have better luck with Nvidia. Hence why I buy them for myself.

RE: So wait ?
By Spectator on 3/12/09, Rating: 0
RE: So wait ?
By Targon on 3/13/2009 7:59:07 AM , Rating: 2
Are you kidding? When 30 percent of the Vista BSoD problems were caused by NVIDIA drivers in 2007 and 2008, you complain about ATI/AMD drivers?

Then you have the other problems with NVIDIA drivers which force people to go back to previous versions, as if that is acceptable because people expect that they may have to do that?

Both companies have their problems when it comes to drivers, but at least AMD is releasing new drivers every month instead of making people wait month after month after month.

RE: So wait ?
By SiliconDoc on 3/14/09, Rating: -1
RE: So wait ?
By Pakman333 on 3/16/2009 6:23:02 PM , Rating: 2
"Nice try fanboi - but you're WRONG again. "

Pot, meet SiliconDoc.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

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