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Declining to follow the price cut plan

DailyTech revealed last week ATI's new pricing strategy to compete with NVIDIA's GTS 250 rebrand, also known as the 9800 GTX+.

The ATI Radeon HD 4850 512MB was to drop to $129, while the Radeon HD 4870 512MB was scheduled to be cut to $149. This was supposed to be accomplished primarily through the use of mail-in rebates, which ATI would help offset.

Most of the board partners took up the offer on the 4850. However, due to several factors converging at once, the 4850 can now be picked up for around $120 at several e-tailers, albeit with the mail-in rebate.

The story with the 4870 is something else entirely. The Radeon HD 4870 512MB was supposed to drop to $149 with a mail-in rebate, but some of ATI's graphics card partners are resisting this as they feel that since the card outperforms the GTX 260, it should compete against that card. They instead are positioning the 1GB version of the 4850 against the 1GB version of the GTS 250 at the $149 price point.

One of our sources in Taiwan told us: "The ATI lineup is very strong, and we feel the 4850 should go against the GTS 250 and the 4870 against the GTX 260".

ATI has been very aggressive with its pricing, with lower prices and higher performance in the same segments as its nemesis NVIDIA. This has led to declining revenues for board manufacturers, already hard hit by lower demand due to the global recession.


 

 

GTX 280

ATI Radeon 4870

GTX 260 Core 216

ATI Radeon HD 4850

GTS 250

Stream Processors

240

800

216

800

128

Texture Address / Filtering

80 / 80

40

72/72

40

64 / 64

ROPs

32

16

28

16

16

Core Clock

602MHz

750MHz

576MHz

625MHz

738MHz

Memory Clock

1107MHz

900MHz GDDR5 (3600MHz eff)

999MHz

993MHz GDDR3 (1986MHz eff)

1100MHz

Memory Bus Width

512-bit

256-bit

448-bit

256-bit

256-bit

Frame Buffer

1GB

512MB

896MB

512MB

512MB

Transistor Count

1.4B

956M

1.4B

956M

754M

Price Point

$349

$149

$199

$129

$129



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This article is over a month old, voting and posting comments is disabled

yeah well
By yacoub on 3/11/2009 2:39:03 PM , Rating: 0
When it comes time to buy my next card I'll be looking for the quietest, coolest-running card with 1GB of DRAM and 512-bit or higher bus width that's under $250 (which they will be by that time). Anything less than that really isn't going to give much improvement in games over my existing card.




RE: yeah well
By rcr on 3/11/2009 3:15:18 PM , Rating: 2
I don't think that the bus width is important, because it says not so much than the real speed of the bus.
The AMD Graphic cards use 256-bit but GDDR5, and the NVIDIA use 512-bit and GDDR3, so i would guess that they have actually the same speed.


RE: yeah well
By Chocobollz on 3/11/09, Rating: 0
RE: yeah well
By mindless1 on 3/11/2009 6:29:21 PM , Rating: 1
That's GTX280, which is already down to $290AR. The equivalent based on past history should come out in 24 months, all it'll take is the next die shrink.


RE: yeah well
By GodisanAtheist on 3/11/09, Rating: 0
RE: yeah well
By mindless1 on 3/11/2009 6:33:00 PM , Rating: 1
Sure, as always they start out with a conservative bus width then later they widen it. If they didn't, we'd all be stuck at 128bit or narrower still.


RE: yeah well
By afkrotch on 3/11/2009 11:40:00 PM , Rating: 3
Pretty much. We'll end up being on 512-bit with GDDR6 or some crap and the cards will be half the size of a regular ATX board.


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