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ATI fights NVIDIA's rebranding with better pricing

DailyTech has learned from industry sources that ATI, the graphics division of AMD, is working with its board partners and several major e-tailers to lower prices on some key products.

The ATI Radeon HD 4870 512MB will drop $50 in price, from the $199 segment down to $149. It will compete in this price point primarily against NVIDIA's GTS 250 1GB rebrand using the old G92 chip, variants of which were used in the 8800GT, 9800GT, 9800GTX, 9800GTX+, etc. However, the HD 4870 has been shown to surpass the performance of NVIDIA's GTX 260 line, and value seekers may choose to leave NVIDIA for a better price/performance point.

The Radeon 4870 uses GDDR5 to provide more video memory bandwidth than the GTX260, even though it has more RAM, a wider memory bus, and higher clocked memory.

The ATI Radeon HD 4850 512MB will drop to $129, and is designed to compete at the same price point as NVIDIA's GTS 250 512MB version. The Radeon HD 4830 will be replaced by another part soon at a lower price point.

ATI's price cuts are anticipated to take effect early this week. One of our sources indicates that NVIDIA and its partners will unveil GTS250 parts at the CeBit tradeshow in Hannover, Germany on Tuesday.


GTX 280

ATI Radeon 4870

GTX 260 Core 216

ATI Radeon HD 4850

9800 GTX+

Stream Processors






Texture Address / Filtering

80 / 80




64 / 64







Core Clock






Memory Clock


900MHz GDDR5 (3600MHz eff)


993MHz GDDR3 (1986MHz eff)


Memory Bus Width






Frame Buffer






Transistor Count






Price Point






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RE: 4870 faster than GTX 260!
By LRonaldHubbs on 3/2/2009 8:50:44 AM , Rating: 3
What's wrong with CCC? It used to be slow to launch, but they fixed that problem in one of the early 8.x versions. The only other thing I can think of is that overclocking features are limited, but if you need advanced overclocking features then just use RivaTuner or ATi Tool -- it's not like you are bound to CCC. For typical usage (setting up multiple displays and changing 3D settings) CCC works perfectly, and personally I find it to be laid out much better than the nvidia panel.

RE: 4870 faster than GTX 260!
By kellehair on 3/2/2009 12:06:32 PM , Rating: 2
I upgraded my 8800GT to an HD4870 512MB a while back. I feel that the CCC is much easier to work with than the Nvidia Control Panel. Overclocking works fine for the limited OC I'm doing and switching between my monitor and TV is much easier.

RE: 4870 faster than GTX 260!
By hduser on 3/2/2009 12:22:02 PM , Rating: 1
CCC isn't hard to use but difficult to upgrade or get working correctly sometimes. I had CCC 8.08, then upgraded to OEM 8.9 version then tried to upgrade to 8.10 on a clean system. CCC no longer came up. I had to rebuild the system. No amount of uninstalling/reinstalling and registry editing would make CCC work.

RE: 4870 faster than GTX 260!
By feraltoad on 3/2/2009 1:16:14 PM , Rating: 1
That's been my experience, too; some updates aren't an option. I think it must vary according to the card, hardware, and other software. When it works CCC is wonderful for ease of use, and if it doesn't work it won't even show up. I guess I prefer that to being glitchy. Much prefer CCC over NV's control panel. Both of them have problems with their drivers from time to time, I'm OK as long as I can upgrade my drivers once every few times they get updated.

RE: 4870 faster than GTX 260!
By omnicronx on 3/2/2009 1:45:09 PM , Rating: 2
As a rule of thumb for all Video cards, new and old, you must uninstall the old drivers and software before you install the new ones.

Even if there is an update option, your best bet is to always start fresh. I used to have the problems all the time, the 1 minute + reboot time it takes to uninstall the old driver is more than worth it. I have not had trouble installing graphics drivers for over two years using this method. Of course sometimes these pesky drivers just won't uninstall, but for the most part they should, and is more than worth the potential hours of wasted time trying to fix the resulting problems.

RE: 4870 faster than GTX 260!
By The0ne on 3/2/2009 6:24:02 PM , Rating: 2
Something both companies need to fix. How can you not be able to uninstall what you installed in the first place ><!

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
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