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ATI fights NVIDIA's rebranding with better pricing

DailyTech has learned from industry sources that ATI, the graphics division of AMD, is working with its board partners and several major e-tailers to lower prices on some key products.

The ATI Radeon HD 4870 512MB will drop $50 in price, from the $199 segment down to $149. It will compete in this price point primarily against NVIDIA's GTS 250 1GB rebrand using the old G92 chip, variants of which were used in the 8800GT, 9800GT, 9800GTX, 9800GTX+, etc. However, the HD 4870 has been shown to surpass the performance of NVIDIA's GTX 260 line, and value seekers may choose to leave NVIDIA for a better price/performance point.

The Radeon 4870 uses GDDR5 to provide more video memory bandwidth than the GTX260, even though it has more RAM, a wider memory bus, and higher clocked memory.

The ATI Radeon HD 4850 512MB will drop to $129, and is designed to compete at the same price point as NVIDIA's GTS 250 512MB version. The Radeon HD 4830 will be replaced by another part soon at a lower price point.

ATI's price cuts are anticipated to take effect early this week. One of our sources indicates that NVIDIA and its partners will unveil GTS250 parts at the CeBit tradeshow in Hannover, Germany on Tuesday.

 

GTX 280

ATI Radeon 4870

GTX 260 Core 216

ATI Radeon HD 4850

9800 GTX+

Stream Processors

240

800

216

800

128

Texture Address / Filtering

80 / 80

40

72/72

40

64 / 64

ROPs

32

16

28

16

16

Core Clock

602MHz

750MHz

576MHz

625MHz

738MHz

Memory Clock

1107MHz

900MHz GDDR5 (3600MHz eff)

999MHz

993MHz GDDR3 (1986MHz eff)

1100MHz

Memory Bus Width

512-bit

256-bit

448-bit

256-bit

256-bit

Frame Buffer

1GB

512MB

896MB

512MB

512MB

Transistor Count

1.4B

956M

1.4B

956M

754M

Price Point

$349

$149

$199

$129

$169



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RE: The Price was Fine
By LRonaldHubbs on 3/2/2009 8:40:51 AM , Rating: 3
Power hog, yes, but it doesn't really run all that hot because the stock cooler is very effective. I have my fan speed locked at 40% and it stays below 60°C at full load.

Still, it would be nice to have a die shrink and cut down the power consumption.


RE: The Price was Fine
By CyberHawk on 3/2/2009 9:05:51 AM , Rating: 2
I agree, but, as there will be a die shrink they will increase frequency and power consumption will stay high - the same.

But I think that temperatures are good - especially if you buy a card what has it's own cooling solution.


RE: The Price was Fine
By omnicronx on 3/2/2009 9:37:37 AM , Rating: 1
quote:
I agree, but, as there will be a die shrink they will increase frequency and power consumption will stay high - the same.
That's very doubtful. Many times a die shrink will reduce the power consumption in half (which was the case with latest move of 65nm to 55nm). I can almost guarantee that a die shrink will not result in the 'same' amount of heat being create, regardless of how much they bump up clock speeds.

The bad news here is the word on the street is ATI is that the next revision will not use the 40nm process, so don't count on the die shrink coming anytime soon.


RE: The Price was Fine
By Reclaimer77 on 3/2/2009 11:55:53 AM , Rating: 2
quote:
The bad news here is the word on the street is ATI is that the next revision will not use the 40nm process, so don't count on the die shrink coming anytime soon.


Boo ! :(


RE: The Price was Fine
By monomer on 3/2/2009 12:03:34 PM , Rating: 2
Yeah, the rumours are that TSMC is having problems with their 40nm process, which is affecting both Nvidia's and AMD's revisions. Even if they do get them to 40 nm, the power savings and heat reductions are supposedly minimal, so the only real gain would be from a price standpoint.


RE: The Price was Fine
By jsv35 on 3/2/2009 8:19:03 PM , Rating: 2
It seems the same happened when NVIDIA took its G92 to 55nm for the 9800GTX+, it was able to clock higher, but I believe that it didn't actually use any less power or run any cooler. Still it'd be too bad if they didn't move to 40nm.


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