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ATI fights NVIDIA's rebranding with better pricing

DailyTech has learned from industry sources that ATI, the graphics division of AMD, is working with its board partners and several major e-tailers to lower prices on some key products.

The ATI Radeon HD 4870 512MB will drop $50 in price, from the $199 segment down to $149. It will compete in this price point primarily against NVIDIA's GTS 250 1GB rebrand using the old G92 chip, variants of which were used in the 8800GT, 9800GT, 9800GTX, 9800GTX+, etc. However, the HD 4870 has been shown to surpass the performance of NVIDIA's GTX 260 line, and value seekers may choose to leave NVIDIA for a better price/performance point.

The Radeon 4870 uses GDDR5 to provide more video memory bandwidth than the GTX260, even though it has more RAM, a wider memory bus, and higher clocked memory.

The ATI Radeon HD 4850 512MB will drop to $129, and is designed to compete at the same price point as NVIDIA's GTS 250 512MB version. The Radeon HD 4830 will be replaced by another part soon at a lower price point.

ATI's price cuts are anticipated to take effect early this week. One of our sources indicates that NVIDIA and its partners will unveil GTS250 parts at the CeBit tradeshow in Hannover, Germany on Tuesday.


GTX 280

ATI Radeon 4870

GTX 260 Core 216

ATI Radeon HD 4850

9800 GTX+

Stream Processors






Texture Address / Filtering

80 / 80




64 / 64







Core Clock






Memory Clock


900MHz GDDR5 (3600MHz eff)


993MHz GDDR3 (1986MHz eff)


Memory Bus Width






Frame Buffer






Transistor Count






Price Point






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RE: 4870 faster than GTX 260!
By Targon on 3/2/2009 8:01:49 AM , Rating: 3
What is there to complain about? Do you sit in ANY config program for long before you shut it down?

Some people complain about how long it takes to boot up their computers, but if the computer runs very fast once the OS has finished booting, it becomes a minor point if you do not reboot very often.

RE: 4870 faster than GTX 260!
By dgingeri on 3/2/2009 8:12:14 AM , Rating: 3
exactly what I was thinking. I have a 4870, and I have no problems with the CCC. I rarely even look at it. I just recently rebuilt my machine. I went in, set the 3D settings, and exited. No big deal.

RE: 4870 faster than GTX 260!
By omnicronx on 3/2/2009 9:08:23 AM , Rating: 3
I've had just as many troubles with CCC as with Nvidia's control panel. Furthermore who spends time in the control panel after you setup your computer? Buying a graphics card based on the control panel software is pointless. If there are driver issues then sure, but there is nothing specific offered in either control panel that should sway you either way.

RE: 4870 faster than GTX 260!
By therealnickdanger on 3/2/2009 10:53:08 AM , Rating: 3
I'm asking earnestly because I've never had an issue: what trouble do you get with CCC or NVCP? I've used both as well as alternatives like ATI Tray Tools and other hacked drivers. Aside from some limited overclocking features or more advanced graphics settings, I've never had a problem with CCC/NVCP. What does a problem look like?

RE: 4870 faster than GTX 260!
By Reclaimer77 on 3/2/2009 10:58:38 AM , Rating: 2
Years ago ATI had a bad reputation for crappy drivers and even worse control panels. Maybe that's what he's referring to.

RE: 4870 faster than GTX 260!
By MikeMurphy on 3/2/2009 12:55:15 PM , Rating: 4
If you don't like CCC then why not just download the bare graphics driver from the ATi website?

You'll notice it available immediately below the CCC package link.

RE: 4870 faster than GTX 260!
By omnicronx on 3/2/2009 1:37:30 PM , Rating: 2
Years ago ATI had a bad reputation for crappy drivers and even worse control panels.
Yep, I am, and for Nvidia, their control panel was terribly unstable upon the release of Vista. Currently I have both ATI and Nvidia cards in my two PC setups, and have no problem with either control panel. Some people will always have issues, but from what I can tell neither console has any widespread issues.

The only thing CCC used to lack was a good overscan and underscan tool, which they have now.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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