With two new mobile companies under its wing, NVIDIA may be developing Sony's next-gen hand held GPU
NVIDIA just announced that Sony has awarded the company a new contract to design new graphics chips for an undisclosed project. Despite the new contract win, Sony's PlayStation 3 has yet to be released, and is actually delayed further.
Some reports are speculating that NVIDIA is signed on to develop the next GPU for a future Sony console, but NVIDIA's current activities point in the direction of a next-generation Sony mobile device. NVIDIA has recently bought various mobile graphics companies, which is a strong indication of the direction the company is taking in regards to upcoming projects.
A few days ago, Hybrid Graphics, a developer of mobile graphics processors for handhelds such as cell phones, recently announced that it had been acquired by NVIDIA. Earlier this month, NVIDIA also acquired India-based Pace Soft Silicon which develops graphics and video software technologies for cell phones and ultra-mobiles. With Hybrid Graphics and Pace Soft Silicon under its wing, NVIDIA has gained a significant foot hold in the mobile industry, gaining notable relationships with tier 1 mobile device manufacturers.
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
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