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Facebook now has about twice as many users as MySpace

Social networking is big business in the internet economy. Two of the largest players in the U.S. and global social networking world are MySpace and Facebook. Facebook was once the new kid on the block up against the established MySpace, but that had now drastically changed.

According to the most recent data from ComScore, Facebook is now quickly outpacing MySpace in the number of users. Adage reports that in June of 2008 the two social networking sites were the same size in terms of unique users.

Since June of last year, Facebook has started pulling swiftly away from MySpace in terms of users with Facebook posting growth of 10 percent per month as MySpace stays the same in terms of traffic.

Facebook now claims 200 million unique users to MySpace's 100 million according to Adage. The glut of the growth Facebook has experienced comes from countries other than America. MySpace is quick to point out that while Facebook has outpaced it in unique visitors, it still sells more ads.

MySpace issued a statement saying, "We are laser focused on building a sustainable global business which we measure by profits and revenue -- not just eyeballs. In a tough economic climate, our international revenue is up 30% year over year and we continue to focus on those markets with the strong monetization opportunities. Additionally, MySpace continues to dominate the U.S. market -- where the bulk of online advertising revenues reside -- both in terms of monetization and user engagement with more than 76 million unique users and a 40% spike in engagement year over year."

Adage also notes that if you take the latest ComScore data showing about a billion global Internet users, the 200 million users of Facebook equates to about one in every five Internet users visiting the site. Last year Facebook was looking for a new home after growing so much its facility was too small.

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RE: Facebook vs MySpace
By MScrip on 1/28/2009 1:03:34 AM , Rating: 2
Myspace focused on customizable layouts as its killer feature. And now it's killing them. No one is interested in your ability to copy some CSS code or paste a link to a glitter graphic.

Facebook concentrated on what your friends are doing. A simple, unified layout that lets your personal network shine through. Content is key... not presentation. I don't really ever go to someone's Facebook profile anyway. If they update their status or post new photos, I can see that headline in my News Feed. It's like an RSS feed... you don't have to go to the site to see what's new. News Feed gives me a quick rundown on what's happening.

And now, Myspace is copying almost every one of Facebook's features...

- photo tagging (a Facebook first, and now Facebook is the largest photo sharing site)
- friend updates (news feed)
- People You May Know (come on Myspace, at least try to call it something different)... desperate much?

Facebook is even capturing the last internet demographic... ages 40+ ... Myspace's days are numbered.

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