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  (Source: Reuters)
Microsoft showed off the latest generation of its Sync in-car service during CES

During a press conference at the Consumer Electronics Show (CES), Ford President and CEO Alan Mulally discussed new features of its new Sync system, as Ford and Microsoft prepare to roll out the system to more vehicles.

The next generation version of Sync will offer Sync with Traffic, Directions and Information, a voice-activated communications that sends real-time information to a driver's mobile phone.  The new Sync system also offers drivers directions by voice so that drivers will have both eyes on the road while driving.

It's also possible to preset driving destinations -- i.e. workplace or friend's house -- and have traffic updates sent to a mobile phone, or the directions can be read to the driver.

"We are a car company that through market-driven, customer focused innovation is learning to think and act like an electronics company, leveraging partnerships with fresh, innovative technology leaders," Mulally said in a statement.

Sync reportedly helped Ford boost sales of its Focus compact car to younger buyers, interested in the built-in MP3 player, among other things.  Ford has used Sync as an option on some car models while making it standard on the Ford Focus.  The cars that are Sync-equipped reportedly sell almost twice as fast as the same cars without Sync, an internal Ford survey revealed.

The struggling auto maker hopes its renewed efforts in Sync will help keep the company ahead of auto makers who are beginning to incorporate technology inside their vehicles.

New car models with Sync capabilities will roll out on select 2010 Fusion and Mustang models this year, and will be used in a wider variety of Ford, Lincoln and Mercury cars for the 2011 lineup.  The service is free for three months; then will cost $8 per month after the three-month trial.

Car manufacturers are looking to help draw in interested buyers, and adding technological perks seems to be their latest frontier.  Microsoft is working with Hyundai to offer easier access to in-car music and information systems.  Toyota also is working on creating onboard navigation and communications systems to playback music, show directions, and other added features.

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Brand recognition
By oab on 1/8/2009 10:48:06 PM , Rating: 2
It's a bad brand name to use. Sync. Sync does voice recognition for phones and stuff? The name implies it syncs to your home PC or something, not do any of the other fancy wizardry.

Although, Ford is showing why it is not being crippled like GM/Chrysler are. Actual features that might be useful to some people (but not me)!

RE: Brand recognition
By Rodney McNaggerton on 1/9/2009 12:05:13 AM , Rating: 2
I'm sorry, what? If you've ever used Sync you would understand that it is really an amazing piece of engineering. I got called from a sync system in a ford fusion and a Lexus in car phone system and the sync system actually sounded a lot better(revurberation on the Lexus unit). Now albeit the Lexus was 2 years older than the ford, but for mainstream technology this is pretty amazing! The music playing is another plus as well, very intuitive. With my next car I will be sure to get the sync system because I liked it that much.

RE: Brand recognition
By kellehair on 1/9/2009 10:58:48 AM , Rating: 2
Only a tech geek would hear the term "Sync" and think of their home PC. Hopefully those same tech geeks are smart enough to know the difference.

RE: Brand recognition
By teldar on 1/11/2009 11:26:58 AM , Rating: 2
Now you're making sense and clouding the issues here. The issue was that this guy can't comprehend anyone being able to figure out what the difference is.

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher

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