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17" MacBook Pro  (Source: Apple Insider)
Apple introduces a new 17" MacBook Pro during its final Macworld

During the opening keynote of the Apple Macworld Conference & Expo in San Francisco, Apple unveiled several new hardware and software technologies.  Despite Apple CEO Steve Jobs stepping aside to give keynote duties to Senior V.P. of Worldwide Product Marketing Phil Schiller, there was a certain level of anxiety as attendees were still unsure what to expect.

Apple kicked off the event by announcing a new 17" MacBook Pro, which was promoted as the "world's thinnest 17" notebook," as it's just 0.98 inches thick and weighs only 6.6 pounds.  The notebook promises 1920 x 1200 resolution and a new battery technology that is able to increase battery life to about eight hours during a single battery charge.  

The new MacBook Pro will have a Core 2 Duo processor -- 2.66 GHz -- 4GB DDR3 RAM, 320GB HDD, and NVIDIA GPUs, using a 9400M and 9600M GT.  In addition, it offers 3 USB 2.0 ports, FireWire 800, express card, glass trackpad, and a mini display port.  

Apple believes the eight-hour battery is the most innovative new feature of the laptop, as it's the longest battery life ever for an Apple product, with the company able to increase battery life while keeping the size of the laptop small.

Pricing for the latest Apple laptop will start at $2,799.  Apple expects to begin shipping the laptop later this month.


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RE: Apple innovation!
By SlipDizzy on 1/7/2009 9:33:40 AM , Rating: 2
quote:
The price is not a lot of money to those who can afford it. If you can't afford it, and are worried about a piffling $3k then this is clearly not for you. Buy a more affordable brand like HP or Lenovo. The principle thing you are paying for is the Apple design/look and feel and that new battery tech and this model is the most premium model. Besides if it were cheap and everybody could easily afford one, Apple's target market wouldn't want it anymore.


As Gzus just pointed out, other brands also have high end models that come with a hefty price tag. When I see a big price tag, I expect to see equipment to back up that price tag. When I look at this new Apple laptop, I don't see the specifications that make me believe they should be charging as much as they are.

The Apple "look and feel" that you speak of doesn't automatically add on another 1k more by my standards. I've never doubted that Apple does very well in designing an aesthetically pleasing device, but I'd expect their "premium" products to have a little more under the hood.


RE: Apple innovation!
By kelmon on 1/7/2009 9:43:27 AM , Rating: 2
If the display is colour accurate and has a high overall gamut, I think you're paying your premium for that.


RE: Apple innovation!
By MADAOO7 on 1/7/2009 9:13:32 PM , Rating: 2
You're missing the point. A $3k Civic with 15k in upgrades can outrun a $217k Ferrari. Bet, you'd rather have the Ferrari if price wasn't an issue, right? So on some level, we all are willing to pay more for "look and feel." Perceived value is always in the eyes of the individual consumer.

You are also missing the intangible fact that Apple's run a completely different OS. Not to start arguing which is better, but you can't put a value on preference.


"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser











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