quote: The price is not a lot of money to those who can afford it. If you can't afford it, and are worried about a piffling $3k then this is clearly not for you. Buy a more affordable brand like HP or Lenovo. The principle thing you are paying for is the Apple design/look and feel and that new battery tech and this model is the most premium model. Besides if it were cheap and everybody could easily afford one, Apple's target market wouldn't want it anymore.