Intel's Media Processor CE 3100, expected to appear in Blu-Ray players and other devices next year, will be sporting Adobe Flash, as a means of providing expanded content, and improved media center internet capabilities.  (Source: Intel)
Adobe's Flash may provide next generation of interactive TV content

Adobe and Intel turned heads in the TV and internet industry today when they announced a new partnership to bring Adobe's Flash to TVs using Intel's Media Processor CE 3100, a chip geared for next-generation entertainment centers.  Adobe is looking for new platforms to extend its Flash product already dominant on the internet, and has already been reported to be moving to bring Flash to Blackberries and other smart phones.  And while some companies like Apple insist Flash is insignificant, if it is Adobe certainly hasn't gotten the memo.

It will be looking to put Flash into Intel-based cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.  Flash will provide high-definition interactive content which Adobe and Intel hope will become an industry standard and catapult both companies to greater fortune.

Adobe is optimizing both its Adobe Flash and Adobe Flash Lite products for Intel's CE 3100 platform.  Flash Lite, a new leaner build of Flash, is expected to be ready for the platform by mid-2009 at the latest.

William O. Leszinske Jr., general manager of Intel's Digital Home Group helped Intel break the news of the new partnership.  He states, "The Intel® Media Processor CE 3100 is a highly integrated solution that provides a powerful, yet flexible technology foundation that will bring to life the high-definition capabilities of Adobe Flash.  Our effort with Adobe is poised to accelerate a rich, yet relevant Internet experience on the TV that will provide consumers with access to a growing number of Flash based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV."

The engine powering the new Flash, the CE 3100, is a member of the System on Chips (SoCs) family.  Announced at the Intel Developer Forum in August, it features a powerful media-geared CPU, graphical processing, dedicated 3D graphics processing, a 3-channel 800 MHz DDR2 controller, multi-channel audio DSPs, and support for the PCI Express and USB 2.0 standards.  It supports MPEG-2, H.264 or VC-1 video encoding, among other standards.  Devices using the SoC are expected to arrive early to mid next year.

Flash's jump from the internet to the TV represents a further step toward unified internet-connected home media centers, which will act as PCs and as TVs.  Such devices, while championed by many in the tech community, still have yet to achieve widespread adoption, with many families have unconnected PCs and TVs.

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