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Blu-ray players and Blu-ray content showing signs of increased sales.

Despite the end of the high definition disc war with HD DVD Blu-ray has not turned in to the runaway success Sony would like it to be. Recently though there have been signs Blu-ray is finally seeing signs of quantifiable success.

In Britain Futuresource reports consumers bought 462,500 Blu-ray discs in November, an increase of 165% from October. In France, Blu-ray's share of the optical disc market is expected to double next year to 6%. In Europe, overall Blu-ray player sales are expected to reach 2.5 million units in 2009 without including the PlayStation 3.

In Japan, research firm GFK Retail and Technology reports Blu-ray disc recorders have surpassed 50% market share a significant increase from October 2007 when Blu-ray disc recorders accounted for only 10% of the market. GFK also reports Blu-ray is replacing DVD 1.5 times faster than DVD replaced VHS.

For content, the Blu-ray version of the “The Dark Knight” sold 600,000 copies in one day according to TVPredictions breaking records for high definition disc sales. Of the 3 million combined copies of “The Dark Knight” sold, Blu-ray accounted for roughly 20%.

Finally, CDR Info reports that Pony/Canon will release the first movie title on a hybrid Blu-ray/DVD disc in Japan in February. The significance of this technology is the hybrid BD/DVD disc is compatible with current DVD and Blu-ray players. Also the DVD and Blu-ray layers can be accessed without needing to flip the disc.

The hybrid disc is intended to speed the transition to Blu-ray technology and was introduced nearly four years ago. The disc conforms to specifications released by the Blu-ray Disc Association for the "Blu-ray Disc, Hybrid Format".  Infiniti storage media claims that it achieves a compatibility of 99% according to tests made on 64 Blu-ray and DVD players.

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RE: Increase in sales from October to November
By masher2 on 12/22/2008 11:20:57 PM , Rating: 3
And you would be wrong, as usual.

Actually, it turns out I am right. While BD experienced a large spike in November, unsurprisingly, DVD did as well, perhaps even larger in relative terms. The actual data is in graph form here:

And yes, for the record I don't believe BD is "dying" or even comatose. But claiming strong growth simply because of the ordinary holiday shopping season is a bit silly.

RE: Increase in sales from October to November
By theflux on 12/23/2008 1:00:08 AM , Rating: 2
The holiday season is indeed giving both Blu-ray and DVD a large boost. I think the important thing to note is the growth of Blu-ray month to month and year over year. That growth is not matched by DVD, which is obviously saturated at this point.

By The0ne on 12/23/2008 3:51:57 AM , Rating: 2
and in 99% of the discussion it doesn't get address at all :)

By wempa on 12/23/2008 12:46:48 PM , Rating: 2
Awesome graph. I thought the exact same thing when it said the difference was between October and November. What an idiotic time frame for a comparison !

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