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Blu-ray players and Blu-ray content showing signs of increased sales.

Despite the end of the high definition disc war with HD DVD Blu-ray has not turned in to the runaway success Sony would like it to be. Recently though there have been signs Blu-ray is finally seeing signs of quantifiable success.

In Britain Futuresource reports consumers bought 462,500 Blu-ray discs in November, an increase of 165% from October. In France, Blu-ray's share of the optical disc market is expected to double next year to 6%. In Europe, overall Blu-ray player sales are expected to reach 2.5 million units in 2009 without including the PlayStation 3.

In Japan, research firm GFK Retail and Technology reports Blu-ray disc recorders have surpassed 50% market share a significant increase from October 2007 when Blu-ray disc recorders accounted for only 10% of the market. GFK also reports Blu-ray is replacing DVD 1.5 times faster than DVD replaced VHS.

For content, the Blu-ray version of the “The Dark Knight” sold 600,000 copies in one day according to TVPredictions breaking records for high definition disc sales. Of the 3 million combined copies of “The Dark Knight” sold, Blu-ray accounted for roughly 20%.

Finally, CDR Info reports that Pony/Canon will release the first movie title on a hybrid Blu-ray/DVD disc in Japan in February. The significance of this technology is the hybrid BD/DVD disc is compatible with current DVD and Blu-ray players. Also the DVD and Blu-ray layers can be accessed without needing to flip the disc.

The hybrid disc is intended to speed the transition to Blu-ray technology and was introduced nearly four years ago. The disc conforms to specifications released by the Blu-ray Disc Association for the "Blu-ray Disc, Hybrid Format".  Infiniti storage media claims that it achieves a compatibility of 99% according to tests made on 64 Blu-ray and DVD players.

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RE: Good marketing there guys:
By oab on 12/22/2008 7:32:24 PM , Rating: 2
HD-DVD had DRM on it. Remember it was protected with AACS.

RE: Good marketing there guys:
By ThePooBurner on 12/22/2008 7:54:02 PM , Rating: 2
I simply meant by comparison it was a much better DRM scenario then it is with Blu-ray.

Personally i actually wish they would have combined the 2 formats. Use the compression of HD-DVD with the laser of BD and wham: loads more space and even better picture quality possible.

RE: Good marketing there guys:
By Penti on 12/23/2008 2:57:17 AM , Rating: 2
Not really, both are hell to license / create players for. As it's the same stuff. Many BD movies use VC-1 compression and you could use the same video-files for both BD and HD-DVD production.

It's pretty much the same stuff, same codecs for video and sound, same DRM-scheme. So I'm glad BD won. It's not that any of them every has a remote chance of being open. The only chance you have for a copy to use with your portable player is a disc with a partition with said copy.

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