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Blu-ray players and Blu-ray content showing signs of increased sales.

Despite the end of the high definition disc war with HD DVD Blu-ray has not turned in to the runaway success Sony would like it to be. Recently though there have been signs Blu-ray is finally seeing signs of quantifiable success.

In Britain Futuresource reports consumers bought 462,500 Blu-ray discs in November, an increase of 165% from October. In France, Blu-ray's share of the optical disc market is expected to double next year to 6%. In Europe, overall Blu-ray player sales are expected to reach 2.5 million units in 2009 without including the PlayStation 3.

In Japan, research firm GFK Retail and Technology reports Blu-ray disc recorders have surpassed 50% market share a significant increase from October 2007 when Blu-ray disc recorders accounted for only 10% of the market. GFK also reports Blu-ray is replacing DVD 1.5 times faster than DVD replaced VHS.

For content, the Blu-ray version of the “The Dark Knight” sold 600,000 copies in one day according to TVPredictions breaking records for high definition disc sales. Of the 3 million combined copies of “The Dark Knight” sold, Blu-ray accounted for roughly 20%.

Finally, CDR Info reports that Pony/Canon will release the first movie title on a hybrid Blu-ray/DVD disc in Japan in February. The significance of this technology is the hybrid BD/DVD disc is compatible with current DVD and Blu-ray players. Also the DVD and Blu-ray layers can be accessed without needing to flip the disc.

The hybrid disc is intended to speed the transition to Blu-ray technology and was introduced nearly four years ago. The disc conforms to specifications released by the Blu-ray Disc Association for the "Blu-ray Disc, Hybrid Format".  Infiniti storage media claims that it achieves a compatibility of 99% according to tests made on 64 Blu-ray and DVD players.

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RE: Increase in sales from October to November
By masher2 on 12/22/2008 6:15:02 PM , Rating: 4
Exactly so. I'd be interested to know just how much DVD sales increased from October to November as well...I imagine the margin would be close to what Blu Ray experienced.

RE: Increase in sales from October to November
By bplewis24 on 12/22/08, Rating: -1
RE: Increase in sales from October to November
By MrTeal on 12/22/2008 8:01:12 PM , Rating: 5
Actually, you're the one being ignorant. He never said Blu-ray was doing poorly, just that stating things are looking up because it sold more in November than in October is silly. Give us Nov 2008 vs Nov 2007; those are useful numbers.

My prediction? Month over month increase into December, with sales dropping in January.

You can call me Nostradamus.

By tjr508 on 12/22/2008 9:00:20 PM , Rating: 5
Easy on they guy. He probably just paid way too much for a BD player, TV, and all his movies and is naturally getting defensive about it.

The most interesting thing I have noticed about BD is that it has created a whole new class of people: "Hi-definition snobs"

Much like health snobs, beer snobs, hybrid snobs, or even marijuana snobs, they will go to any limits to ensure themselves that all their money spent on their fads was well worth it. For the hi-def snobs, this involves turning OCD every time a movie comes on rather than just enjoying it for what it is.

RE: Increase in sales from October to November
By masher2 on 12/22/2008 11:20:57 PM , Rating: 3
And you would be wrong, as usual.

Actually, it turns out I am right. While BD experienced a large spike in November, unsurprisingly, DVD did as well, perhaps even larger in relative terms. The actual data is in graph form here:

And yes, for the record I don't believe BD is "dying" or even comatose. But claiming strong growth simply because of the ordinary holiday shopping season is a bit silly.

RE: Increase in sales from October to November
By theflux on 12/23/2008 1:00:08 AM , Rating: 2
The holiday season is indeed giving both Blu-ray and DVD a large boost. I think the important thing to note is the growth of Blu-ray month to month and year over year. That growth is not matched by DVD, which is obviously saturated at this point.

By The0ne on 12/23/2008 3:51:57 AM , Rating: 2
and in 99% of the discussion it doesn't get address at all :)

By wempa on 12/23/2008 12:46:48 PM , Rating: 2
Awesome graph. I thought the exact same thing when it said the difference was between October and November. What an idiotic time frame for a comparison !

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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